5W PR

FEBRUARY 11, 2019

Even if you’ve been in the business for years or if you just entered the marketing world, each year comes with new and fresh challenges to overcome and learn from. Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Melissa Agnes

DECEMBER 3, 2014

She also mentioned that a good CASL compliance policy could go a long way in protecting you. In today’s post, Maanit provides you with the seven steps you need to take to prepare an effective CASL compliance policy. Tips for preparing a CASL compliance policy. Step #6: Draft CASL Compliance Policies.

Policies 205

Policies Privacy Crisis System 205

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. A survey of more than 300 marketers in North America validated this heightened concern. Other Concerns.

Data 88

Data Privacy Survey Policies 88

Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122

Presspage

NOVEMBER 29, 2023

This makes the technology market a very exciting space: who would have thought, five years ago, that we could let AI help us draft replies to inquiring journalists today ? Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind.

System 78

System Software Technology Privacy 78

Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done.

Blogging 168

Blogging How To Privacy Mobile 168

PR for Anyone

OCTOBER 13, 2021

Please look into the GDPR requirements and make sure that you have a privacy policy link on any opt-in page addressing cookies and what your website does with them. Then, you put this out on social media and make sure it’s on everything you have: your website, your social media headers, pinned posts, etc. Learn More at www.3StepstoPRSuccess.com.

Real Estate 130

Real Estate eBook Privacy Video 130

Melissa Agnes

DECEMBER 3, 2014

She also mentioned that a good CASL compliance policy could go a long way in protecting you. In today’s post, Maanit provides you with the seven steps you need to take to prepare an effective CASL compliance policy. Tips for preparing a CASL compliance policy. Step #6: Draft CASL Compliance Policies.

Policies 100

Policies Privacy Crisis Management Crisis 100

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. With customers actively opting in to being marketed to means they’re more likely to be engaged with what you send them. Practical steps for marketing professionals. Take ownership.

Marketing 69

Marketing Data Privacy Policies 69

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. She maps a scalable framework that supports organizations in using diverse AI applications to create a competitive advantage in existing and new markets. Success will boil down to team, culture and people.”

Tools 75

Tools Ethics Technology Privacy 75

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. The conversation about user privacy is growing louder. Regulators are mandating policy such as GDPR in the EU. I’m a big fan of her work. .

Report 81

Report YouTube Privacy Web 81

Mindful Marketing

DECEMBER 14, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? The market for genetic testing exploded in 2017, and it keeps growing. Perhaps the biggest nonfinancial cost is the risk of lost privacy. What exactly does DNA testing do?

Policies 70

Policies Government Data Insurance 70

Cision

APRIL 1, 2016

Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. The key to marketing and public relations is knowing where and when to reach an audience. They always come back.

Instagram 120

Instagram Wikipedia Privacy Policies 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. A scandal like a privacy breach?

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

David PR Group

OCTOBER 12, 2016

Often, the lack of a social media policy is to blame. A solid social media policy is a good start, so here are the main elements of a social media policy. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well.

Policies 40

Policies Social Media Handbook Guidelines 40

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. Also, privacy (ex. Creating an etiquette policy for Clubhouse. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with.

Groups 96

Groups Social Media Ethics Meeting 96

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Adherence to privacy regulations.”.

Communications 120

Communications Crisis Internal International 120

PRSay

SEPTEMBER 22, 2016

We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

David PR Group

MAY 26, 2017

We really don’t have privacy and free speech anymore as anything you say online can be used against you – perhaps not legally but definitely in the court of public opinion. Businesses also need to implement social media policies for all employees. Whether you like it or not, how your employees behave online can impact your brand.

Reputation 44

Reputation Policies Web Employee 44

Practical Law Construction

APRIL 20, 2022

The government estimates that there will be a need for around 300,000 public charging points (as a minimum) by 2030 (although the Competition and Markets Authority (CMA) report suggests forecasts of between 280,000 – 480,000 public charging points will be required). More charge points are required to meet the 2030 deadline.

Government 52

Government Mobile Data Local 52

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Sure, I know I’m getting cookied on nearly every site I visit, and that data is being shared with who knows how many online marketers. Of course they have the right to read your emails, and have been doing so for ten years.”

Privacy 28

Privacy Google YouTube Advertising 28

Shift Communications

JUNE 19, 2015

Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Shift Communications

MARCH 22, 2016

Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development. Passcode: Lessons on Security and Privacy from SXSW.

Privacy 60

Privacy Hotels Film Data 60

David PR Group

JUNE 2, 2014

.” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. It makes me wonder, what qualifies as something falling under the “right to be forgotten” and if such a policy might find its way to U.S. The post Should the U.S.

Google 40

Google Policies Reputation Crisis Communications 40

Sword and the Script

OCTOBER 29, 2019

I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. However, “as a European company, we have GCPR [compliance] baked in.”

Pitching 63

Pitching Analytics Enterprise System 63

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 96

Privacy Google Advertising Advertising 96

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways.

Data 28

Data Agency Industry Privacy 28

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

ReimaginePR

OCTOBER 15, 2015

How can our capital markets maintain a level playing field and avoid rampant insider trading and front-running if every single board room in Canada is now effectively bugged?” If Harper and his staff have nothing to hide, let them surrender their privacy and rights just like the rest of us.

Privacy 120

Privacy Government Policies Technology 120