Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 97

Meeting Automotive Media Journalism 97

Stephen Waddington

MAY 17, 2020

The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. Schools - classroom education needs a radical rethink.

Tourism 118

Tourism Fashion Travel Retail 118

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. We’ve got to say it – we’re firmly team Barbie here at Prohibition PR! million views.

Wireless 62

Wireless Retail B2C Instagram 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Let’s first start by clarifying some terms.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

OCTOBER 14, 2021

Here’s a little snapshot at September: Boots/CEWE: We headed to Nottingham for a shoot with Europe’s leading photo printing company CEWE, to capture some great in-store content at Boots where CEWE are now the exclusive in-store photo printing option! pic.twitter.com/TO3aRbXvh2. — Prohibition PR (@ProhibitionPR) October 11, 2021.

Print 62

Print Film Retail Travel 62

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 146

Storytelling Data B2C B2B 146

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. A company should share its marketing and industry trends with their public relations agency. What is media coverage?

Print 112

Print Trends Agency Brand 112

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. I coordinate a lot of TV segments and print/online interviews across the country. I did– and it is epic! ). I then spent two years at the Minneapolis St.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JUNE 7, 2017

It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. The challenge for the smaller business – and its PR and marketing team – is to identify the trick is to determine the right area and positioning for its product or service.

Small Business 168

Small Business SMB Local Viral 168

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? Digital Strategy. With this in mind lead with empathy and values.

Strategy 52

Strategy Brand Branding Retail 52

5W PR

JANUARY 8, 2019

Retailers like Credo Beauty are requiring brands to meet their openly posted “ Brand Standard.” It will be more important than ever to execute a marketing campaign that shares your unique messaging cohesively across targeted platforms. This is especially true in the clean beauty landscape. Showing face.

Brand 74

Brand Branding Instagram Fashion 74

Shift Communications

APRIL 27, 2018

It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. As a marketer, I find the prospect of carving out the right community of brand influencers exhilarating.

Television 68

Television Consumer Retail Community 68

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

David PR Group

OCTOBER 8, 2015

For decades, a limited number of publishing houses that distributed books through brick and mortar retailers controlled the book business. First, Amazon.com began offering far more titles than bookstores could stock, and the online retailing behemoth consistently ships books anywhere in a couple of days.

Retail 40

Retail Print System Reputation 40

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Reputation Us

FEBRUARY 3, 2016

Matt: Successful brands are not the result of clever communication plans or a function of marketing. Traditionally, the response has been to try new language, more marketing, new marketing channels… rebranding! Like all consumer/retail businesses they talk passionately about the importance of their customer.

Brand 60

Brand Branding Airlines Retail 60

The Hoffman Agency

FEBRUARY 28, 2020

It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy. Let’s set up a T-shirt printing department. The replica products are not compatible with LEGO, and so despite plenty of marketing and retail presence, LEGO remains an iconic toy worldwide.

Retail 36

Retail Print Financial Examples 36

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors.

Study 40

Study Retail Print Survey 40

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 45

Storytelling Data B2C B2B 45

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

wiredPRworks

OCTOBER 28, 2016

Out of print since 1950, Ann’s editor at Harper Collins loved the book. It’s back in print with an intro by Ann. About Amazon opening retail shops, Ann doesn’t think Amazon is doing anything wrong. She also loves recommending books, even when she’s on her own book tour. Here’s the description from Harper Collins’ site.

Print 40

Print Writing Retail Groups 40

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. Is this a marketing tool that actually works? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? Dear God, can you please help PR professionals stop with the "story ideas"?

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks so much for stopping by WUL!

Blogging 73

Blogging Twitter Facebook Measurement 73

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. David Soutoul: Sure, yeah.

Consumer 78

Consumer Measurement Local Data 78

Bad Pitch Blog

SEPTEMBER 26, 2006

The new 2005 Naked Chardonnay is available at Chaddsford Winery and its five area retail shops, which are located in Peddler''s Village (Bucks County), Exton Square Mall, Montgomery Mall, Springfield Mall and the Ardmore Farmer''s Market at Suburban Square.

Pitching 40

Pitching Retail Print Report 40

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Writing an Online Press Release.

Small Business 85

Small Business Writing Engineering Infographics 85

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt.

Company 110

Company Apparel Airlines Crisis Communications 110

Mark My Words

MARCH 6, 2018

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. In their minds, they were being controversial.

Brand 60

Brand Branding Film Print 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48