Sword and the Script

JANUARY 16, 2024

He started to model a tool of his own – perhaps to build one in-house – and quickly realized building a PR software tool would be a full-time job. They do a nice job of codifying open rates and response rates at the individual level and at the organizational level. Here’s what an individual pitch analytics dashboard looks like.

Software 136

Software Pitching System Analytics 136

Onclusive

DECEMBER 10, 2020

Many of the most successful communications teams leverage a data science company in order to do the job of connecting content with business outcomes. Because of the metrics we are tracking, PR has become part of Mimecast’s Objective Key Results dashboard at the executive level, and our team is now integrated into the overall marketing effort.

Media 195

Media Software Analytics Measurement 195

PR 20/20

MARCH 7, 2023

Create a Data Hygiene Dashboard A data hygiene dashboard is a smart and quick way for the entire team to monitor unclean data on an ongoing basis. Using HubSpot’s reports and dashboard tools, create and save some of the following reports: Contacts without email addresses (or other important properties).

How To 52

How To Data Enterprise Tools 52

NewsWhip

FEBRUARY 23, 2023

Preparation is key when it comes to a crisis — knowing what’s important to your brand and business and having the necessary dashboards built in advance beforehand is critical to getting ahead of any future issue. Your dashboards do the heavy lifting but let our alerts do the work of keeping you and your stakeholders informed at all times.

Crisis 78

Crisis Data Reddit Analytics 78

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard.

Social Media 98

Social Media Airlines Media Meeting 98

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Second, I don’t think you necessarily need a degree if you have a good command of your first language and demonstrate the earlier mentioned skills, A Levels and on the job training will be just as effective.

Google 119

Google Data Government Social Media 119

Prohibition

AUGUST 25, 2022

In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard. LinkedIn are also testing a new discover feed with more contextual info on job listings and updates for groups.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Remote PR Jobs

SEPTEMBER 25, 2023

On a single dashboard, brands can now track things like their share of voice among competitors, true audience metrics and reader engagement with content to determine which avenues and messages are successfully converting. Today, PR must be broadened to multiple channels to deepen and expand the reach to target consumers.

Media 100

Media Print Radio Consumer 100

ImPRessions - Crenshaw Communications

MAY 10, 2019

There is no autopilot on the PR agency dashboard. It’s PR’s job to drive conversations and ideas that keep the media interested, but even more importantly, to let your clients know you’re always helping them succeed. Ideas for messaging, for story angles, data-driven research, strategies, tactics, plans, and activations.

How To 170

How To Agency Meeting Communications 170

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. Contently’s analytics dashboard provides a comprehensive solution for measuring your content’s organic traffic, audience engagement, and freelancer productivity.

Analytics 78

Analytics Content Marketing SEO Data 78

NewsWhip

APRIL 27, 2023

Communications professionals are now creating a suite of best class tools to help them successfully do their job. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

PR Job Coach

AUGUST 27, 2014

Everyone dreams of that PR job - The One. Not only will the right preparation help you land the right job, you’ll also discover what that dream job truly is. Here are five ways you can start to prepare for your dream PR job: 1. Even if you love your job, it’s worth starting to develop these habits.

Interviews 186

Interviews LinkedIn Agency Industry 186

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

However, other words and phrases are important and necessary shorthand to get the job done. That was a productive weekly client call, recommend you update the dashboard right away to capture for next week. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. media monitoring.

Publicity 120

Publicity Media Training Interviews B2B 120

The Proactive Report

SEPTEMBER 21, 2017

Measurement and analytics are now a requirement in many PR jobs advertised. If this interests you, I’m launching a measurement course – along with the free Google Analytics PR Dashboard course as a bonus – on October 10, 2017. Give yourself that edge – be the applicant who can talk numbers and results.

Measurement 113

Measurement Analytics Course Advertising 113

PR 20/20

AUGUST 20, 2019

Unfortunately, this new job requirement also adds hours to our weeks and/or months, pulling reports, trying to process data, and creating presentations that in many cases will be outdated by the time they are delivered. Dashboards. How To Configure Your Dashboards. Ideally, an alert exists for both the high and low values.

Report 40

Report Marketing Analytics Data 40

Solo PR Pro

SEPTEMBER 29, 2020

For example, Google analytics can give you insights into how earned media is performing. ( PRO premium members grab Lisa Gerber‘s measurement dashboard for a done for you template to use with clients.) Learn and use Google analytics to help measure success and refine your efforts. Open communication.

Analytics 63

Analytics Measurement Google Education 63

Deirdre Breakenridge

AUGUST 31, 2015

Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. The result is quality mentoring, internships and jobs. A Guest Post by Susan Young, CEO, Get in Front Communications. Caffeine’s good, too. Data visualization is essential.

Analytics 150

Analytics Education LinkedIn Communications 150

Solo PR Pro

MAY 14, 2019

As a Solo PR Pro, it is not enough to do a great job for clients, you must be able to show results in a way that is meaningful to them. Ask you clients to add you to their analytics dashboard as part of the onboarding process. This post first appeared on Solo PR Pro in July 2017. It has been edited and updated.

Measurement 52

Measurement Analytics Google Guidelines 52

Sword and the Script

OCTOBER 20, 2020

First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. It’s an older technology but I still find it useful. The second option is to set up an email address just for subscriptions.

Resources 117

Resources Publicity Reddit Interviews 117

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

The site allows you to create and publish posts in advance – including photos and video on Facebook, Twitter, Google+, Pinterest and blogging sites, from one dashboard. If Hootsuite , bitly , and Mention had a child, it would be Sendible. It even shortens the links for you. Get a handle on your social media with Self-Control.

Tools 168

Tools Pinterest Exercises Social Media 168

Cision

MAY 30, 2017

When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed. Intermediate: Dedicated Customer Service and Reviews Software.

Software 328

Software Customer Service Google Small Business 328

The Proactive Report

APRIL 13, 2018

If you’ve done a good job with the first steps, this one should not be too difficult. The Google Analytics PR Measurement Dashboard is an excellent tool for measuring effectiveness across the entire customer journey. Conversion/Purchase/Donate. But you might have other goals – lead generation for example. You might also like.

Measurement 138

Measurement Analytics Google Social Media 138

PR 20/20

JANUARY 14, 2020

If you've ever had another HubSpot user delete or edit a landing page instead of cloning it, or deviate from your neatly organized naming conventions, you can acutely understand the pain of multiple users with different job functions using the same platform. You can also beta test this function in lists and dashboards. Website pages.

Enterprise 52

Enterprise Marketing Software Energy 52

NewsWhip

JUNE 10, 2021

And one day at my job, my boss comes over to me and hands me over what’s called a business continuity plan. So let’s take the NewsWhip dashboard , because I think we were with NewsWhip before you guys rolled out that dashboard, and then we’ve been with you since you’ve rolled it out. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Solo PR Pro

APRIL 6, 2021

As a solo PR professional without a ton to spend on fancy bells and whistles, I’m always looking for the most cost-effective solution to get the job done. Google Data Studio — A free Google service for building dynamic dashboards and metrics. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Karen Freberg

FEBRUARY 8, 2021

I am very grateful to Talkwalker for providing free access to their dashboard for users to see what is trending, and which brands “won” the social media conversation. I think there were several brands who did a really good job in making sure to tie in offline integrations as part of their social media campaigns from their ads.

Social Media 104

Social Media Trends Media Reddit 104

Reputation Us

NOVEMBER 28, 2022

Inspiring people is your main job as a leader,” she says. You have to clarify and connect the company’s vision and purpose to the individual’s job.”. But urgency is only sustainable when leaders connect mission to each individual’s job. Musk inspired a truly extraordinary mission that motivates people every day.”.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

APRIL 3, 2018

I used this field to eliminate job postings associated with a brand name. Initially, my searches were inundated with job listings and simply adding “jobs” to the exclusion field eliminated most of these. Of course, some people might want to see the job listings. Day-to-Day Monitoring with Brand24.

Media 63

Media System Tools Google 63

Sword and the Script

MAY 14, 2019

The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. One of the things I like about the dashboard is the social engagement metrics tile. I’ve highlighted this tile in red on the dashboard screenshot below. click any image for higher resolution).

Case Study 116

Case Study Software Data Web 116

Presspage

JUNE 15, 2022

The business end: creating materials The core of your job is to create information that’s splashy enough to attract readers. (Or With, of course, the results visible, in simple charts and graphs anyone who’s ever seen a dashboard will understand. You might even agree they’re your principal pain points.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

The business end: creating materials The core of your job is to create information that’s splashy enough to attract readers. (Or With, of course, the results visible, in simple charts and graphs anyone who’s ever seen a dashboard will understand. You might even agree they’re your principal pain points.

Energy 78

Energy Data Meeting Course 78

Shift Communications

MARCH 13, 2015

This is the first section you’ll see in your analytics dashboard. The Followers dashboard will give you a zoomed in look at who is following your page. Think about content that discusses getting jobs in your industry or 101’s for how to use certain tools. Here we go! Followers. I find a ton of value in this next section.

Analytics 60

Analytics LinkedIn How To Comparison 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.”

Measurement 120

Measurement Study Data Agency 120

Melissa Agnes

SEPTEMBER 4, 2020

Offering you access to a cloud-based dashboard that is set up to track your online presence. As a writer herself, she found ReputationDefender did a great job at drafting her copy and web content. ReputationDefender has done a great job at making this important process easy, seamless, and accessible to all.

Brand 234

Brand Branding Reputation Crisis 234

ISEBOX

SEPTEMBER 8, 2016

What if the journalists came to you – and they would voluntarily would provide you with information such as the outlet they work for, their email address, name, job title, and more? Almost to the point where the story is “ACME Co. releases memes of cartoon fruits looking like Kim K. What does this mean?

Infographics 105

Infographics Software Video Employee 105

The Resolution Blog

AUGUST 6, 2019

Some platforms make this job easy (Facebook, Twitter, LinkedIn), others such as Instagram make it a little harder. Engagement rate combines factors related to audience (reach / impressions) with those related to actions (evidence of consumers reacting to your content, likes, comments, shares, link clicks etc).

How To 120

How To Media Comparison LinkedIn 120

Flack's Revenge

SEPTEMBER 24, 2015

There are many monitoring tools, trending reports and social media dashboards that claim to do just that. But they might not do such a good job when different words are used to describe the same topic, or in slotting content into very granular “buckets”, or spotting totally new trends / keyword / topics.

Trends 120

Trends Data Social Media Interviews 120