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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 101
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5 Tech Brand Case Studies That Will Inspire You

Contently - Strategy

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . There are many sources providing studies, statistics, and information on the real estate market. Learn more at: www.3StepstoPRSuccess.com.

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Getting the Yes When Pitching the Media

PR for Anyone

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. Get to the point.

Pitching 130
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What PR Can Learn From Off-Year Elections

ImPRessions - Crenshaw Communications

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159
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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. When it comes to information on vaccines, people trust their health care providers the most, studies show. Enlisting trusted local leaders.