PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Maxim Behar

MARCH 12, 2021

13.03.2021 Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, shared in an interview for Bgtourism.bg what are the conditions for visiting the exotic destination Seychelles, how fast the vaccination of the local population is developing, and what are the great advantages for Bulgarian tourists there. -

Airlines 98

Airlines Hotels Local Course 98

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. He’s right. You’re aiming too high.

Energy 168

Energy Measurement Media Relations Local 168

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. How is the show promoted?

Storytelling 60

Storytelling Tourism Travel Local 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. At the same time one of the best parts of mentoring, whether you realize it or not, is the reverse mentoring that takes place.

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 80

Case Study Study Brand Branding 80

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Measure success : Set metrics to measure the success of your food PR campaign. This can include collaborations with local farms, beverage companies, or dessert makers.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

The Proactive Report

MARCH 5, 2017

Behind the scenes” content that’s exclusive, useful tips, industry news, events, local attractions or venues to visit and interviews with expert all make compelling content. Measure your effectiveness: Decide what the goal of your Facebook Live campaign is and track those metrics.

Facebook 100

Facebook Video Privacy Digital PR 100

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. How did you measure success for an event like this? Get Verizon employees involved. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. It generated $777,000 of search traffic value, nearly 4 million minutes of attention time, and a whopping 80 percent engagement rate, as measured by Contently Analytics. Marriott just had to approach it differently.

Travel 58

Travel Hotels Storytelling Content Marketing 58

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

APRIL 5, 2022

Set your goals and objectives and determine how you'll measure your success. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 104

How To Fashion Banking Industry 104

OnePitch

NOVEMBER 17, 2022

Read below for the entire interview with Cassie: . We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client. What’s your best tip for measuring PR?

Strategy 52

Strategy Real Estate Media Pitching 52

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. It might take generations, but I'm confident that those living in Milan, Vienna, Frankfurt, or our beloved Berlin – where we'll gather on April 13th – will eventually adopt a similar outlook, just as the locals do.

Television 59

Television System Interviews Travel 59

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Last but not least, marketing communications has become more measurable. I call the major downside “feeding the beast.”

Storytelling 120

Storytelling Customer Service Travel Instagram 120

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design. An offer for more information either via an interview with a brand representative or through further discussion with me. weekly or monthly).

Pitching 63

Pitching Consumer How To Meeting 63

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. The local tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 85

Trends Marketing Mobile Web 85

Waxing UnLyrical

MAY 15, 2012

1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1). was that while in New Orleans, I was able to grab Gini to do a short interview on MITR. MITR, smart measurement (and what you should junk), and. The other thing I was really happy about.

Marketing 92

Marketing Interviews Film Video 92

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Reputation Us

JANUARY 7, 2019

The challenge is to be measurably relevant. Measure the impact the credit union continually makes in its community with numbers that show substantiating impact (for example, the number of families supported via financial literacy efforts, money saved by members or the calculable impact the credit union had on a local nonprofit).

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Consider panels, webinars, guest-teaching at local schools and more. And do some educating. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40