Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. Companies often push uphill with their own finite resources to build brand awareness when they could be inspiring an army of community advocates, influencers, employees and customers to authentically participate in creating awareness at scale. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Younger professionals have so much to share with you. Industry Associations. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

FEBRUARY 18, 2016

Without a strong relationship with your audience, you won’t be able to communicate effectively. In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Measurable.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. Follow the classic strategic communication planning approach. Set your goals and objectives and determine how you'll measure your success. Just because you’re a solo PR pro doesn’t mean you’re in this alone. Conduct your research. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Cision

OCTOBER 20, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. You’ve held several positions in television news. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Reputation Us

JANUARY 7, 2019

Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. The challenge is to be measurably relevant. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve.

Reputation 60

Reputation Nonprofit Policies Financial 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. David Sawyer.

Communications 104

Communications Community Measurement Study 104

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) What’s your best tip for measuring PR? weekly or monthly).

Pitching 63

Pitching Consumer How To Meeting 63

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. Friends, community. Someone from abroad, armed with their knowledge, language skills, and understanding of local customs, can find success here very quickly. That's the only true measure of success. That's it.

Television 59

Television System Interviews Travel 59

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Ethical Voices

DECEMBER 12, 2022

” Or, “We thought that this was going to be a good thing for our brand community, but it’s not, because of this.” But to your question, I think it’s about making sure that leaders really think about the local issues that are most important to them. You can go to www.wecommunications.com.

Ethics 73

Ethics Brand Branding Internal 73

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Host a podcast or YouTube series featuring interviews with industry experts.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Grow communities. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Sword and the Script

FEBRUARY 21, 2017

Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. 1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’ll be worth our while.

Marketing 65

Marketing System Data Tools 65

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I also appreciate the sense of community. I believe what is changing is the need to focus on data and measurement of programs and campaigns.

Energy 53

Energy Measurement Internal International 53

Prohibition

DECEMBER 17, 2021

Crisis communication is something that all businesses should be prepared for. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Crisis communication case studies. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

DECEMBER 13, 2010

It seems some of our local media can’t even do that. This is the one time of year we’re supposed to be a little more gracious, generous and forgiving… though, frankly, there’s absolutely no reason for any of that to disappear once the holidays are over. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Media 89

Media Facebook Twitter Film 89

PR Conversations

OCTOBER 27, 2023

For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. Thus, they are not really measuring “public” opinions. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

PR Fuel

MARCH 17, 2020

Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. Build your reputation through positive news stories, community involvement, and good reviews. For one thing, your local newspaper might not be the best fit for the story.

Publicity 67

Publicity Small Business Advertising Advertising 67

Journalistics

FEBRUARY 25, 2013

An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them). Continue to build your audience – through subscriptions and a high level of “touch” across your community.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. To explore a different communication channel? Start measuring. Set benchmarks.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

FEBRUARY 8, 2011

I use lists the help me filter through content that I seem most interested in at the moment Im using twitter, be that chatting with locals, like professionals or simply reading content from people who make me laugh, think. Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is.

How To 64

How To Twitter Facebook Writing 64

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “How?

Communications 81

Communications How To Blogging Content Marketing 81