PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. How is the show promoted?

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. We are sticklers for measuring all outcomes. Measurable. Good PR hinges on relationships. Report (Specific.

Storytelling 120

Storytelling Local Video Measurement 120

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. You can't do that sort of thing in a newspaper or on TV. We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR in High Definition

AUGUST 27, 2019

Here are some top tips: Preparation : Don’t put forward an unprepared spokesperson to speak to a national newspaper with five minutes notice. If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public.

Crisis 72

Crisis How To Newspapers Reputation 72

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. Listen to the full interview, with bonus content, here. When I say, I want you to be trustworthy, it’s a few specific things.

Ethics 77

Ethics How To Training Employee 77

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.” What is your idea of PR nirvana? ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

PR Fuel

MARCH 17, 2020

It may be a literal space like a billboard or a section of a newspaper or magazine page. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. For one thing, your local newspaper might not be the best fit for the story.

Publicity 63

Publicity Small Business Advertising Advertising 63

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62