Solo PR Pro

SEPTEMBER 12, 2017

Rather than debating if the press release is dead or the media market is viable, we should be seeking how to align our programs against the goals clients care about and be able to accurately measure success. New: The lead ad that we ran resulted in 300 downloads of our product white paper.

Measurement 49

Measurement Report Analytics Google 49

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Check out our latest white paper today! New security measures cannot work properly until the technology can be used as intended. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 143

Government Survey Ethics Media 143

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Get our recent white paper today! Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites.

SEO 139

SEO Content Marketing Marketing Software 139

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 100

Case Study B2B Study Marketing 100

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. How can all of this be measured and analyzed? Owned content. SHIFT has the solution: SCALE. Don’t just hope for success, calculate it! Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Presspage

MAY 19, 2017

They include general and specific instructions for press releases (format, layout, tone of voice, boilerplate), rich media (formats, sizes, resolutions, styles) and templates for documents like brochures and white papers. The same goes for measuring the results of your PR efforts.

Corporate 68

Corporate Brand Branding Guidelines 68

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable.

Interviews 65

Interviews B2B Measurement Blogging 65

Communications Conversations

OCTOBER 13, 2014

Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). How to create your content (via internal sources, on your own, long-form content trailing to short-form content). * What’s working now–and what isn’t?

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Click here for our free content marketing white paper! . Emerged Trends.

Trends 120

Trends Mobile Web System 120

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Feedback about an internal process not working. Measurement is mutually beneficial,” stresses Alexa. An opportunity to land media coverage.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

AUGUST 17, 2017

Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues. Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 34% said ebooks. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Waxing UnLyrical

NOVEMBER 9, 2016

” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results. Start off by only measuring what matters.

Storytelling 87

Storytelling Measurement Ethics Web 87

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. This could have ramifications for measurement and monetization for branded content.

Facebook 48

Facebook Nonprofit Enterprise Google 48

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Download our white paper. B: Implementing measurement in Google Analytics for website tracking, or changes to a marketing automation system like Marketo isn’t easy. Too much measurement is better than too little.

Measurement 222

Measurement System Data Analysis 222

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags.

Travel 120

Travel Technology Airlines Wireless 120

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. If your expectations exceed your internal capabilities and capacity, then this also is the ideal time to evaluate outsourcing options. Content (ebooks, white papers). Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

OCTOBER 31, 2017

Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Internal links. If you build a content hub you should abusively use it to build internal links to your product pages. Certainly, referral traffic can be measured, but the biggest value is in search.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work. What influencers does PR use?

Survey 96

Survey Journalism Study Pitching 96

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! As you can see, this is a tool that is widely used and looks pretty consistent from graph-to-graph. Want to be even more data-savvy? Datawrapper. Datawrapper is a straightforward visualization tool with a few neat bells and whistles.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! As you can see, this is a tool that is widely used and looks pretty consistent from graph-to-graph. Want to be even more data-savvy? Datawrapper. Datawrapper is a straightforward visualization tool with a few neat bells and whistles.

Data 120

Data Tools Google Examples 120

Beyond PR

MAY 12, 2016

When developing a press release with your client, look at how the release can direct audiences to take more measurable actions, such as filling out lead generation forms, signing up for ongoing emails or engaging with social and online content more deeply. Keep showing your client their ROI and how different approaches get different results.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

OCTOBER 25, 2017

In addition, comms professionals are now able to deliver a single, dynamic report for any internal and external stakeholders to customize in the way that fits their needs, eliminating the hassle of creating multiple versions of the same dashboard. That’s how easy we make earned media reporting.

Communications 73

Communications Analytics Analysis Data 73

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Set goals and KPIs and measurement framework. So many different departments are stuck in their old ways and want to continue on. June, Illinois.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. We talk to real people doing real work in content marketing, representing some of the world’s best brands.

Social Media 120

Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. Simply put (and as any good PR guy could tell you), the work isn’t done after the press hit. Goals first, then numbers. hold up one second.

Storytelling 53

Storytelling Data Journalism Resources 53