5W PR

NOVEMBER 21, 2023

Wolfram The Wolfram ChatGPT plugin is a technological powerhouse. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. This plugin fetches detailed YouTube video information and transcripts.

Travel 78

Travel Hotels Infographics YouTube 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 111

Education Employee Measurement Agency 111

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and marketing convergence.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

DECEMBER 28, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 116

B2B Marketing Survey Software 116

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Smartwatches and fitness trackers have revolutionized how people monitor and control their health and fitness objectives.

Marketing 78

Marketing Infographics Content Marketing Data 78

Sword and the Script

JULY 19, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 89

B2B Report Survey Marketing 89

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Utilize informative headings, subheadings, and bullet points to enhance readability. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV.

Media 102

Media Radio Print Newspapers 102

Cision

JUNE 2, 2017

Cool infographics. Curated video content. The digital world is changing so fast and the intersection of technologies is disrupting business as usual. The intersection of these technologies is changing entertainment, business, and our lives. For content, this included: Listicles. Big full-screen images. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Meanwhile Google currently offers Gemini Pro in Bard.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Stern + Associates

DECEMBER 20, 2022

This could be in the form of user-generated photos and videos, or even user-generated reviews and testimonials. Greater use of augmented reality: Augmented reality (AR) has already made its way into social media marketing, but we expect to see an even greater focus on this technology in 2023.

Social Media 62

Social Media Marketing Media Analytics 62

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. If you think you don’t need to plan – then think again. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist.

B2B 113

B2B Consumer Marketing Survey 113

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! By monitoring “speed of sharing” of articles, tweets, images, video and more, savvy users can find the top stories on varying topics in minutes. Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance.

Tools 147

Tools Radio Data Instagram 147

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching B2B Infographics Study 140

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images.  People have been claiming the press release is dead or dying for as long as I can remember.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

Communications 120

Communications Telecommunications Infographics Video 120

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!)

Communications 100

Communications Training Web Analytics 100

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. They want to understand people, processes, products and technology.

B2B 100

B2B Infographics B2C Case Study 100

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Video- and image-based content fell slightly behind with 11.5 Carol Ladwig of Snoqualmie Valley Record says, “video- and image-based and multimedia (content) all provide more access points into a story, for more diverse readership.”

Trends 120

Trends Mobile Media Print 120

Prohibition

AUGUST 23, 2023

Here are some ways to combine influencer marketing with other strategies: Content Marketing : Collaborate with influencers to create valuable and informative content such as blog posts, videos, or podcasts. This not only provides value to your audience but also positions your brand as an authority in your industry.

Retail 62

Retail Marketing Advertising Advertising 62

Presspage

JULY 3, 2018

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more. Modern technology allows a seamless integration with design and navigation. PressPage Pit Crew.

Infographics 90

Infographics Fashion Energy Sports 90

wiredPRworks

APRIL 20, 2021

videos, 42.7% infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. images, 44.6% social media posts. original research.

Report 52

Report Trends Media Infographics 52

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. Content should also be something that people can easily share.

Mobile 159

Mobile Public Affairs Infographics Government 159

Sword and the Script

DECEMBER 22, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”.

Survey 176

Survey Marketing B2B Study 176

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Infographics. Believe me, there is a lot to learn. Identifying audiences. Mapping the social graph. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Infographics. Believe me, there is a lot to learn. Identifying audiences. Mapping the social graph. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Infographics. Believe me, there is a lot to learn. Identifying audiences. Mapping the social graph. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Karen Freberg

APRIL 20, 2020

dressing professionally, using a professional background, eye contact with the webcam, technology check ins, etc) before you present. Provide your presentation expectations in video and text format. Presenting this either in an email or infographic is key. I am a big believer on inspecting what you are expecting.

How To 69

How To Infographics Video Social Media 69

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies. It Only Takes One PR Disaster. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Research has shown that 36% of businesses put out product promotion Stories (mostly ads, videos, and photos depicting products in real-life use case scenarios). Infographic via 99firms.com.

Instagram 63

Instagram Marketing Viral Airlines 63