Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Meanwhile Google currently offers Gemini Pro in Bard.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist.

B2B 113

B2B Consumer Marketing Survey 113

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Video- and image-based content fell slightly behind with 11.5 Carol Ladwig of Snoqualmie Valley Record says, “video- and image-based and multimedia (content) all provide more access points into a story, for more diverse readership.”

Trends 120

Trends Mobile Media Print 120

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images.  People have been claiming the press release is dead or dying for as long as I can remember.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Infographics. There are many ways to distribute and amplify your content: Social advertising. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Infographics. There are many ways to distribute and amplify your content: Social advertising. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Do they prefer video? Infographics. There are many ways to distribute and amplify your content: Social advertising. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Don’t just advertise anymore; instead, be honest. Check out our “PR Starter Kit!”

Infographics 120

Infographics SEO Engineering Strategy 120

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. Infographic via 99firms.com. 5% are taken to a campaign page. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Do they want video? Vice President, Marketing Technology. Advertising Content Marketing Marketing Public Relations' Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The former applies to influencer relations, native advertising, and product placements. Digital technology and the cloud have caused content and data to explode.

Media 120

Media Content Marketing Infographics Fashion 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Pricing: Although not published, the tool used to be advertised at $9,000/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Ted Coiné – @tedcoine. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. 13) The average email open rates and CTRs.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising Publicity Infographics 60

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. requests for information or quotes) on the site. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Moving Beyond The Limitations of Traditional PR Metrics.

Measurement 75

Measurement How To B2C Infographics 75

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Invest in automation and technology.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Companies have scaled back their advertising.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48