ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organization. Yet getting the ball rolling is easier said than done. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. It could essentially leverage one agency’s capability over another’s when seeking new business opportunities.

Trends 293

Trends Pitching Agency B2B 293

The Hoyt Organization

OCTOBER 9, 2023

Since its launch in 2003, LinkedIn has undergone many minor and major changes. 4 New Changes To LinkedIn To Make The Most Of Let’s look at the beneficial LinkedIn changes that could boost your social media marketing strategy and recruiting efficiency. In addition, it only works when you share content via desktop.

LinkedIn 92

LinkedIn Video B2B System 92

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. This campaign is the perfect balance of promoting something new while drawing on the success of a previous project. Is it luxurious? High fashion? Downright ridiculous? We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. Understanding and articulating strategy as it relates to tech and vertical trade media and currency in hot topics like artificial intelligence or blockchain — these qualifications are now equally critical for success. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

APRIL 1, 2021

In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite.

Leadership 321

Leadership Conference Sports Meeting 321

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Pairings are everywhere in our society. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

DECEMBER 19, 2023

But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If timing is everything, how does a business know when it’s time to invest in a public relations program? If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. You have news.

Education 178

Education B2B Employee Crisis 178

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. The first step of building a successful lead generation strategy is knowing who you want to attract.

B2B 174

B2B Company Marketing SEO 174

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. It may also play a part in measuring a program’s success or impact, as in the example above. Fuzzy goals.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It was an interesting job, particularly from a B2B tech PR perspective. It was an interesting job, particularly from a B2B tech PR perspective.

Technology 169

Technology Publicity Software Pitching 169

Contently - Strategy

JULY 12, 2021

They want new data, better data, and superior advice. The company came up with an entirely new strategy to address COVID. Within six weeks, they had launched a COVID 19 hub, published 49 new pieces of content and even launched a podcast. More finserv companies were publishing timely content tied to a news cycle.

Financial 109

Financial Banking How To Marketing 109

Doctor Spin

FEBRUARY 22, 2024

They also work to highlight the organisation’s successes and achievements, further enhancing its credibility. Introduce new products or services. PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

JULY 19, 2022

This one really tickled us and is a great example of how being reactive to things going on in the news agenda can make for a really strong PR stunt. This one really tickled us and is a great example of how being reactive to things going on in the news agenda can make for a really strong PR stunt. Boris x Blackpool??

Social Media 110

Social Media Media B2C Creativity 110

Critical Mention

APRIL 17, 2019

Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. They have an insider’s view, allowing followers to understand how things work behind the scenes. This new technology enables 24/7 availability. Transparency. Brand humanization.

Social Media 156

Social Media Trends Media Instagram 156

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Marketing: The main goal of marketing is to promote and sell products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 31, 2023

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. One way to find relevant influencers is by searching for hashtags using your brand’s name, products or topics relating to your brand. So, why should brands focus their efforts on TikTok?

Video 59

Video Creativity B2C B2B 59

Prohibition

AUGUST 15, 2022

It is usually used to describe virtual reality, and worlds that can be digital worlds that can be accessed through the internet or a headset, allowing people to interact in real time and face new experiences across this virtual network of 3D worlds. This year we have started to see an array of technological advancements within the Metaverse.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. Any smart PR person knows that when launching a new product into a crowded category, for example, it’s important to know what differentiates this product from the rest of the field.

Local 159

Local Pitching Interviews B2B 159

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch.

B2B 144

B2B Report Pitching Journalism 144

Bianchi Biz Blog

JUNE 29, 2023

Here are our top six suggestions for what you can do now to score PR success at CES: 1. Review CES Past: If your company participated in CES last year or before the pandemic, look back on how the show went for you. January will be here before you know it, so it’s time to start planning for CES 2024. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch.

Product Launch 74

Product Launch Pitching B2B Analytics 74

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. However, in PR, there are also many myths (alternative facts?)

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

JUNE 13, 2017

This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. How PR Teams Manage the Unexpected. The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. The “bait and switch.” This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Contently - Strategy

JANUARY 24, 2022

A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants. A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants. I am a self-proclaimed restaurant connoisseur.

Case Study 80

Case Study Study Brand Branding 80

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Bianchi Biz Blog

MAY 26, 2022

So, what do you need to start doing now to make sure next year’s CES is a PR success for your company? So, what do you need to start doing now to make sure next year’s CES is a PR success for your company? Taking place Jan. 5-8, 2023, with Media Days Jan. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

JANUARY 16, 2018

Campaigns are how every marketer is trained to think. Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect.

Content Marketing 91

Content Marketing Marketing B2B Engineering 91

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. But like anyone participating at CES, success relies on planning smart – and early! – million square feet of exhibits. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1.

Technology 86

Technology Automotive Trade Shows Hotels 86

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52