Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. Trust in the media is almost at an all-time low.

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PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

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The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

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PRSay

AUGUST 18, 2023

Those interviewed widely reject national news media as credible sources for climate information, feeling that the media present information that suits their own agendas. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

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Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

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PRSay

SEPTEMBER 21, 2018

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with. Start by looking at your customers, suppliers, vendors and industry groups.

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How To Media Nonprofit Newspapers 153

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Opinion pieces that aren’t labeled as such may leave a false impression that they’re factual rather than based on the point of view of a single writer or group. There’s also the matter of media literacy among news consumers. They can persuade, encourage action, and effect change. .

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Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I typically write my stories while listening to groups like Gamma Ray, Symphony X, Cirith Ungol, Blind Guardian, Helion Prime, Crystal Viper or my favorite D.C.-area

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Transportation Meeting Newspapers Media 102

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

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Landis PR

MAY 28, 2024

In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

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Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What story or stories are you most proud of?

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Journalism Meeting Newspapers Automotive 81

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Notice none of them cited a wire service.

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PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

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Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Users can track and share media mentions on the go. Reddit data.

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Bianchi Biz Blog

MAY 20, 2024

In 2014, I rode along with a group of passionate EV fans through Europe for two weeks. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Describe the craziest or most fun story you have written. How long have you been in journalism and how did you get started? I wrote my first story when I was 16.

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Automotive Engineering Meeting Media 93

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed.

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PRSay

MAY 24, 2021

Most affected were local news outlets that are independently operated or owned by small media chains. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began.

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PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

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Bianchi Biz Blog

JUNE 21, 2021

with a plaintiff in the Supreme Court case that led to the legalization of same-sex marriage, spending a week in Taiwan with a group of journalists from around the world for a feature story, and covering two presidential visits to auto plants in Michigan in the last year. What story or stories are you most proud of?

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Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. After about 5 pages, I created a story just from my imagination.

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Transportation Meeting Media Newspapers 95

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. How long have you been in journalism and how did you get started? Tell us a little about yourself (family, interests, hobbies, background, some fact about you that few people know, etc.)

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Automotive Technology Meeting Transportation 77

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

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Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

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Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. You can follow Robert on Twitter at: @rschoenb.

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Meeting Automotive Media Newspapers 80

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

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Meeting Transportation Media Sports 97

Stephen Waddington

DECEMBER 12, 2019

Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. It’s reach in the UK equals broadcast media yet it’s a potent form of paid, earned and social media that falls outside any regulatory authority. BBC Trending ) 2. Big little lies , The Tortoise ).

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Publicity Media Facebook Newspapers 93

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. If you’re like me and find yourself in the latter group, let’s hope our colleagues give us some inspiration. and those who do not.

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Groups Newspapers Instagram Survey 120

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

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Axia PR

OCTOBER 10, 2018

According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts.

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Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

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Industry Publicity Agency Community 153

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He builds relationships with media and university student and academics.

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Cision

MARCH 30, 2016

If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out. How does social media play into your media relations strategy?

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Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Most of us also aren’t.

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Stern + Associates

FEBRUARY 7, 2017

If a media outlet like The New York Times – generally regarded as the most well-read and influential newspaper with more than 100 years of award-winning journalism[1] – can be called. The post Will Media Coverage Hinder Your Credibility in a Fake News World? appeared first on Stern Strategy Group.

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Newspapers Media Journalism Groups 48

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. ABC takes a stand .

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Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

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How To Media YouTube Twitter 79

Bianchi Biz Blog

APRIL 17, 2023

I’ve been with SAE International’s Media Group for nearly 23 years. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. And before that, I was an English and Journalism student at Bowling Green State University.

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