Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. If you have an event or celebrity to promote in a major media market radio may be the way to go. 5 Ways to Reimagine The Press Release.

Communications 225

Communications Marketing Radio Airlines 225

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women.

Privacy 62

Privacy Energy Technology Financial 62

Mark My Words

MARCH 21, 2017

Next week Theresa May will be writing to the European Council to declare her intentions to initiate Britain’s withdrawal from the EU. Consequently, when companies like Facebook and Google say it is impossible to fully screen their content for inappropriate images and abusive text this message is no longer good enough.

Social Media 60

Social Media YouTube Google Media 60

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

Communications Conversations

FEBRUARY 8, 2018

But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing. Think about how MUCH social media marketing has evolved in five years.

Social Media 60

Social Media Trends LinkedIn Media 60

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.

SEO 134

SEO Strategy Google Engineering 134

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

PRSay

NOVEMBER 17, 2023

The technology “will put out an entire paragraph and all the sentences will be about the same length.” Some AI tools, such as the keyboard shortcut Voilà for Google Chrome, have already been trained to use certain writing voices, such as a technology voice or a marketer voice. You can get it for free and start there.

LinkedIn 72

LinkedIn Writing Tools Technology 72

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. He is also the founder of Bosmol.com, a social media news log.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 149

Survey Software B2B Pitching 149

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 95

Pitching Print Measurement Report 95

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.” For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

Wadds Inc.

JUNE 19, 2023

Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. A new Wadds Inc.

Publicity 106

Publicity Policies Training Engineering 106

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. It was rapidly followed by Anthropic Claude 2 and Google Bard. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 120

Report Publicity Training Policies 120

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Semi-controlled chaos. Taking a stand.

Communications 123

Communications Crisis Internal International 123

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Critical Mention

SEPTEMBER 15, 2021

The wants and needs of public relations and communications professionals are always evolving so we find it best to listen and even reach out to clients to see what products and features they’d like to see in our Earned Media Suite. . Users can track Instagram mentions as they’re being posted in real-time. Priscilla Osorio.

Radio 126

Radio Analytics Mobile Instagram 126

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. At the most basic, Google Analytics should be your best friend.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available.

Media 162

Media Fashion Television Radio 162

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? The Web and social media gave us all ways to easily share and spread information. Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. Is News Today too Much Like the Magic 8 Ball?

Ethics 120

Ethics Facebook Google Engineering 120

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Unless you could, of course, time your messages. Tweeting after death.

Social Media 78

Social Media How To Media Twitter 78

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 116

Software Tools Publicity System 116

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Critical Mention

MAY 12, 2021

Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. The campaign was inspired by research from Google DeepMind research that showed even AI performs better when it’s given a break. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I’m going to tip my hat to Occam’s Razor and call it media monitoring solution. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . Include the most important information in the first 65 characters (including spaces), which is the approximate length for Google displays/indexing.

Writing 40

Writing Wireless How To Travel 40

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. G2 names best media monitoring solutions for 2021. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106