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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Better Internal Comms Tips For PR Teams

ImPRessions - Crenshaw Communications

Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms. Messages can be lost or misunderstood. . Use tech tools for meetings.

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Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

Analytics 141
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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients.

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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. His message?

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International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. We have long been trying to understand the international perceptions of America. They have seen their lives transformed by Microsoft, Apple, Facebook and Google.

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