5W PR

JANUARY 11, 2024

Brands are recognizing the importance of representing a wide range of ethnicities, body types, ages, genders, and abilities in their campaigns. Instead of relying on airbrushed images and unattainable ideals, PR campaigns are increasingly showcasing authentic stories.

Social Media 78

Social Media Consumer Storytelling Instagram 78

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. These aren’t commercials; they’re news or features. . Since the explosion of social media, PR professionals have seen it as a key component to any successful campaign. The lesson?

Publicity 334

Publicity Advertising Advertising Leadership 334

Agility PR Solutions

JULY 30, 2023

As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a story being pitched to me. […] The post Why PR campaigns often don’t work—and how to make them more media friendly appeared first on Agility PR Solutions.

Newspapers 147

Newspapers How To Media Pitching 147

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. It involves working with media outlets to get clients noticed and, in a perfect world, featured. What is earned media? Some might refer to it as publicity or media coverage. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

PRSay

MARCH 7, 2024

The movie, along with its promotional campaign, continues to show a growing impact on the collective empowerment of women. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . One highlight is AdExchanger Talks , a podcast that features key figures in the ad tech world. . The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

SEPTEMBER 27, 2021

You can even plan ahead with our volume predictions feature, which is designed to alert you before posts about your brand go viral. Automated Reporting to Track Campaigns, Monitor Events & More. We’ve got that covered, too—our expert recommendations can help you optimize your influencer strategy.

Social Media 369

Social Media Media Enterprise Viral 369

HMA Public Relations

NOVEMBER 28, 2023

After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!

Strategy 88

Strategy Marketing 88

Prowly

AUGUST 12, 2020

Yet, the so-called Instagram IGTV feature is quickly becoming one of the most important features of any Instagram social media marketing campaign. The IGTV format is still a fairly new thing for many marketers even though IGTV video has been around for a while.

Instagram 180

Instagram Marketing Video Social Media 180

5W PR

OCTOBER 4, 2023

Education and awareness campaigns Education is key in fighting stigma. PR professionals can create informative campaigns about mental health, including prevalence, causes, and treatments. These campaigns can be shared through social media, press releases, webinars, and workshops.

Strategy 88

Strategy Employee Education Resources 88

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MARCH 16, 2021

But are these stats meaningful for B2B campaigns? New and useful Facebook features for B2B PR and marketing. Facebook isn’t the only platform that offers its users the Live feature, LinkedIn has a similar feature – but Facebook allows all users access while LinkedIn requires prior approval. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

PRSay

MAY 10, 2022

Instead, lead with the benefits and substantiate with the features: Get a dream trip to Hawaii. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. when you sign up for our webinar. Make the switch.

Case Study 180

Case Study Training Writing Storytelling 180

ImPRessions - Crenshaw Communications

JULY 10, 2020

Each episode features a PR pro from a known agency. This weekly podcast features in-depth interviews with smart marketers from all walks of life. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. Importantly, we ensure messages are sent to verified email addresses.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

MAY 24, 2022

A strategic PR campaign can influence the buying decision. It makes sense that earned media and social mentions generated by a strategic PR campaign can work well to support B2B sales because of they are inherently credible compared to paid ads and other content. Here’s how B2B PR supports sales. B2B PR educates customers.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Facebook’s latest features have introduced ways for B2B marketers to share and engage with their target audience. Marketers can now easily create and distribute videos with a variety of video editing apps at their fingertips – cutting a bit of spend from campaign budgets. See more ways influencers can elevate B2B PR campaigns here.

Social Media 323

Social Media B2B Media Video 323

5W PR

JANUARY 3, 2024

Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase. In-app shopping Some mobile apps offer in-app shopping features, allowing users to browse and buy products without leaving the app interface.

Brand 78

Brand Branding Mobile Pinterest 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. Each episode takes a deep dive into what makes a great brand, marketing campaign, or turnaround. AdAge Marketer’s Brief.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

OCTOBER 25, 2023

Here’s the latest: Instagram’s AI stickers Instagram has released its latest AI feature, allowing users to create AI stickers with a simple written prompt – an AI process we are all becoming more familiar with. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Cision

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Since its launch last fall, the Cision Comms Cloud has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform.

Communications 0

Communications YouTube Analytics Instagram 0

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. A well-executed PR campaign acts like an extension of the brand, engagingly telling its story.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight.

Storytelling 233

Storytelling Education Software LinkedIn 233

Awario

MARCH 30, 2021

What are Twitter Spaces, how to use the feature, why should you master it, and how to measure the result of your Spaces campaigns? Read the article for answers!

Twitter 140

Twitter How To Measurement 140

Agility PR Solutions

JUNE 16, 2021

Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly.

Brand 154

Brand Branding Interviews Pitching 154

Buzzstream

APRIL 4, 2024

Unfortunately, no one tool or tactic captures every mention of a campaign. So here are my six ways to find media mentions from your campaigns. I outlined this feature at length in a post about building your own media list.) Ready to streamline your outreach and link building campaigns? Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? A recent post featured a short animated video on new product updates for Slack’s mobile app. People want to see people behind the brands featured. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2020

And on Tuesday the Lincoln Project, that snarky band of never-Trump Republicans who spent $42 in scathing ads and mean tweets to defeat the president, announced a TV, digital and social media campaign accusing Jones Day of undermining democracy. Now, the Lincoln Project intends to draw the firm’s clients into the fray.

Reputation 296

Reputation Employee Groups System 296

5W PR

NOVEMBER 16, 2023

Instead of spending on ad campaigns, brands can rely on their customers to generate content, often free of charge. Running UGC contests and campaigns Launch UGC-focused campaigns or contests to incentivize customers. Featuring UGC on the business website Showcase UGC on the business website to inspire others.

How To 78

How To Community Customer Service Tools 78

5W PR

JULY 26, 2023

It involves creating marketing campaigns, products, and services that resonate with queer individuals. They can do so by featuring diverse LGBTQ+ individuals in their campaigns. By demonstrating a genuine commitment to the community beyond marketing campaigns, brands can build trust and loyalty among queer consumers.

Brand 78

Brand Branding Marketing Community 78

ImPRessions - Crenshaw Communications

JULY 14, 2020

In addition, Cision’s wide-ranging features, such as influencer identification, press release distribution and media monitoring, offer PR pros the opportunity to keep on learning new tips and tricks, whether you’re a newcomer in the industry or a veteran. SimilarWeb. That’s where SimilarWeb comes in.

Tools 295

Tools Software Survey Meeting 295

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. based pubs like The Drum and Campaign are also open to companies and campaigns around the world. Awards produced by U.S. based pubs Digiday and AdExchanger are actually global.

B2B 295

B2B Industry Company Case Study 295

Buzzstream

DECEMBER 13, 2023

Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. All pricing and features are based on the time of publication.) List Building Tools Ultimately, the success of a digital PR campaign depends on a strong prospect list. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. All pricing and features are based on the time of publication.) List Building Tools Ultimately, the success of a digital PR campaign depends on a strong prospect list. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62