The Hoffman Agency

APRIL 3, 2019

As I planned my trip, in typical comms professional fashion, I made a list — what did I want to make sure to see while at our nation’s capital? Everything I saw was built by storytellers whose words weren’t just a supporting act, but were often the star of the show. The White House. And they were everywhere in D.C.!

Storytelling 52

Storytelling Fashion Travel Local 52

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. btypep #TBChallenge #fashion #myoutfit #foryoupage #foryou #burberry #fyp ♬ original sound – Cory Nation ?️‍?

Brand 71

Brand Branding Marketing Fashion 71

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. and Jermaine Dupri. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Ishmael's Corner

JANUARY 11, 2017

The Art Of Storytelling In Business Communications And Public Relations. I rarely drink more than two Old Fashioneds at a sitting. The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I don’t smoke.

Writing 60

Writing Storytelling Fashion Communications 60

NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. Earlier this month ahead of New York fashion week, the New York Times reported that Prada would undergo sensitivity training as part of a settlement with the New York City Commission on Human Rights. To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface.

Training 97

Training Brand Branding Fashion 97

NewsWhip

FEBRUARY 12, 2020

Instagram was all about the fashion of the evening. More than what worked for each social platform though, there was a significant amount of coverage following the social issues brought up by fashion, speeches and skits throughout the night. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Film 78

Film Fashion Journalism Storytelling 78

PRSay

SEPTEMBER 25, 2023

Rather than default to fashionable phrases, “more intelligent communicators will find other and more direct ways to say the same thing,” Sokolowski said. In a recent survey by language-learning platform Preply, more than 1 in 5 people say they dislike corporate buzzwords.

Fashion 94

Fashion Survey Corporate LinkedIn 94

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. The importance of storytelling in PR. Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry.

Strategy 71

Strategy Brand Branding B2C 71

The Hoffman Agency

DECEMBER 21, 2023

Well, I love a good winter outfit, and the streets of San Diego aren’t quite the suitable runway for my winter fashion. There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency. We spent a whole day at the Hoffman Agency’s London office during the trip.

Fashion 36

Fashion Agency Study Storytelling 36

Flack's Revenge

OCTOBER 27, 2021

Everyone is familiar with tastemakers in fashion, music and popular culture. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. But what about enterprise tech?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

JULY 10, 2015

News , will remain at network for red carpet coverage and host of Fashion Police ( Jezebel ); Rosie Perez exiting The View , comedienne Michelle Collins expected to join the show ( ABC News ); Prince pulls all music from Spotify ( CNN Money ); Sarah Palin ‘s online subscription channel is shutting down ( New York Post ).

Reddit 120

Reddit Fashion Sports Media 120

Mark My Words

JULY 29, 2021

To stymie the likelihood of this occurring, we have a concept we call the Brainstorm-Reality gap: the gulf between the idea porn that would be perfect were it not for the practical, logistical and financial constraints of reality, and those within the realm of the possible that come closest to doing the same storytelling job.

Fashion 60

Fashion Storytelling Financial Groups 60

Deirdre Breakenridge

APRIL 29, 2019

To be clear, this may not unfold in such a calculated or nefarious fashion. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. I’d hasten to point out it also went bankrupt twice before finally closing forever. Those two facts may not be causal, but they are almost assuredly related.

Survey 377

Survey Media Relations Media Ethics 377

Flack's Revenge

OCTOBER 27, 2021

Everyone is familiar with tastemakers in fashion, music, and popular culture. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. But what about enterprise tech?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Melissa Agnes

AUGUST 29, 2014

The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Welcome to this week’s #CrisisRoundup! As classes begin to resume and summer comes to a close, I find myself looking forward to the Fall season.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer. Everyone brings value to the table in different ways.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Tell good stories.

Journalism 120

Journalism Brand Branding Fashion 120

Mark My Words

MARCH 5, 2015

Yesterday we got the news that Starbucks is to back a social storytelling start up. Today storytelling is colonising every aspect of business, taking precedence in the order of things. Their storytelling venture is more cliched driven spin or a jump onto a fashionable bandwagon.

Tourism 60

Tourism Storytelling Banking Fashion 60

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. But is your brand telling the right story?

Journalism 120

Journalism Brand Branding Employee 120

Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. She also interviewed a program participant served by Goodwill as part of that. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture. The special guests unwittingly bought $20 shoes for $200 to $600 while raving about their quality and style — all captured on video for paid ads.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.” There should also be participation opportunities for distributors and partners, and support in some fashion from every corporate department.

Corporate 168

Corporate How To Employee Nonprofit 168

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture. By Miho Sakai, Intern.

Fashion 36

Fashion Storytelling Web Internal 36

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. Include the direct contact information for a representative of your organization who is accessible and will follow up on a reporter’s inquiry in a timely fashion. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022.

How To 100

How To Writing Video Fashion 100

Cision

APRIL 20, 2015

The content is there, but we can’t find the piece of furniture we need until we categorize, catalogue and disseminate it in an orderly fashion. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” It’s like wandering into a warehouse that hasn’t ever been organized. Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

ReimaginePR

JUNE 13, 2016

You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right. This means adding videos, images, and plain ol’ fashioned writing to punch up its appeal. Click Here. Look, I get it.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Being fashionably late in world of social media just doesn’t work. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. 4 Cultivate the natural advocates and storytellers in your organisation You’ll find some people are just a constant source of great stories, so nurture them.

Storytelling 60

Storytelling Local Community Case Study 60

The Hoffman Agency

MAY 18, 2021

In The Devil Wears Prada, Andy Sach’s entry-level job tosses her into the deep end of the pool with no lifeguard and submerges her in the world of fashion and magazine publishing. When you hear the terms ‘internship’ or ‘first-job’, images of both coffee runs and pushing the boundaries come to mind.

Internal 36

Internal International Fashion Storytelling 36

Konnect Agency

NOVEMBER 16, 2022

On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. Levity, humor, irreverence, and nostalgia are great ways for brands to make a bold statement if it’s true to your brand identity. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Konnect Agency

MAY 11, 2023

As Gen Z dives into the Lemon8 experience, they discover a world of trending topics, including fashion, beauty, food, wellness, and travel, each with its own dedicated space. Unlike platforms like TikTok with vertical video scrolling, Lemon8 sets itself apart by focusing on specific topics that resonate deeply with users.

Social Media 52

Social Media Agency Media Mobile 52

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. I’m often asked if storytelling is harder for B2B companies. How to Structure Your Story.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. We need to know the music, books, movies, food whims and fashion that captivate consumers. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

Cision

MAY 13, 2015

Might be some new social channel that they are early adopters of – but it could also be their old-fashioned snail-mail box. Then you go off and apply your creativity and storytelling magic to come up with angles that will earn coverage from trusted third parties and also drive shares via social media.

Pitching 120

Pitching Nonprofit Fashion Trends 120