5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Makeup artists grow followings on Instagram and are then interviewed for major magazines. Activating for media and consumers differently, but simultaneously.

Brand 74

Brand Branding Instagram Fashion 74

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. 4 Cultivate the natural advocates and storytellers in your organisation You’ll find some people are just a constant source of great stories, so nurture them.

Storytelling 60

Storytelling Local Community Case Study 60

The Hoffman Agency

DECEMBER 5, 2022

Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them. When I was younger, I wanted to be so many different things and really struggled on what I wanted to pursue in university — my choices varied from graphic design and fashion management to acting and film school!

B2B 36

B2B Tourism Creativity Technology 36

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Headshots of stiff CEO’s are pretty darned old fashioned. Make sure you have a NOTE TO EDITOR in big block letters either at the very top of your release or at the bottom under the release itself that tells editors what assets (art, video, interviews etc.) Lead media release.

Media 120

Media Television Video Print 120

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Give our services a try. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Flatiron Communications

JULY 5, 2022

I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what

Conference 36

Conference Journalism Web Comparison 36

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Influencers can be people from the world of sports, fashion, entertainment or other industries, and companies can choose micro-influencers who have a loyal following to create engaging content.

Strategy 62

Strategy Brand Branding Technology 62

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

NOVEMBER 23, 2021

Today, old-fashioned advertisements stick out like a sore thumb. Companies who want a large following on social media and a good engagement rate can’t rely on old-fashioned methods to accomplish their goals anymore. Invest in good visual storytelling techniques and quality production. Use Highlights.

Instagram 158

Instagram Publicity How To Social Media 158

Deirdre Breakenridge

APRIL 29, 2019

To be clear, this may not unfold in such a calculated or nefarious fashion. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. I’d hasten to point out it also went bankrupt twice before finally closing forever. Those two facts may not be causal, but they are almost assuredly related.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

JUNE 1, 2017

When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JUNE 1, 2017

When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 81

Sports Agency Industry Creativity 81

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them.

Instagram 74

Instagram Pitching Media Tourism 74

prTini

JUNE 5, 2015

In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. We actually just used Flipagram to help promote Columbus College of Art and Design’s annual Senior Fashion Show.

Video 28

Video Tools Fashion Film 28

Communications Conversations

MARCH 14, 2017

To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. I am who interviewed. Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling. Any big new ideas we can expect from MN PRSA in the year ahead?

Ethics 68

Ethics Leadership Examples Fashion 68

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60