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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business.

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Daley’s Razor: On Healthcare Communications & Fake News

PRSay

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

Today’s most effective PR relies on emotional storytelling to make connections with consumers. In the case of the Day-Lewis character, it seems to be a combination of face-to-face meetings at his opulent home/studio combined with intimate fashion shows.

Film 136
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

The Intersection of Bias, Ethics and PR Stunts in Media Relations. To be clear, this may not unfold in such a calculated or nefarious fashion. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate.

Survey 377
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245
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7 PR Blogs You Should Be Following

Critical Mention

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times?

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What can PR learn from living with Alexa?

Stuart Bruce

By default this is Alexa, but in the app you can change this to Amazon, Echo or my favourite Computer and then in best Patrick Stewart fashion you’re able to say “Tea, Earl Grey, hot”. Idea 3 – Use Alexa for corporate storytelling or training by creating interactive skills. Alexa, surely you can’t be that good?”.

Google 111