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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. and Jermaine Dupri. So, how did the ads do this year?

Sports 85
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. She also interviewed a program participant served by Goodwill as part of that. Goodwill Approach.

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Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. Being fashionably late in world of social media just doesn’t work. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? The rise of social media shortened the lifespan of a new story. Share Tweet Share.

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A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too.

Video 52
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Daley’s Razor: On Healthcare Communications & Fake News

PRSay

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. For better or worse, this problem isn’t new.

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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Today’s most effective PR relies on emotional storytelling to make connections with consumers.

Film 136
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Influencer Insights: Media Moves and Intel for the Week of March 14

Beyond PR

GQ: Noah Johnson ( @noahvjohnson ) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut.

Fashion 40