PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more. It’s so easy to insert yourself into that conversation.

Trends 246

Trends Television Exercises Pitching 246

Melissa Agnes

AUGUST 29, 2014

The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Welcome to this week’s #CrisisRoundup! As classes begin to resume and summer comes to a close, I find myself looking forward to the Fall season.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. Making morality an advertising priority alongside creativity is “ Mindful Marketing.” Learn more about the Mindful Matrix.

Advertising 86

Advertising Advertising Ethics Fashion 86

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Trends 88

Trends Viral Fashion Tools 88

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok.

How To 130

How To Pitching Film Video 130

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Oh, and lose the old-fashioned boots; sneakers are in!” Santa, we need to up your cool factor,” said Holly Jingle Baum, the lead PR elf. “We’re

Social Media 80

Social Media Trends Crisis Crisis Management 80

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Marketing 40

Marketing Viral Fashion Product Launch 40

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Now this is quite possibly one of the biggest influencer marketing disasters of all time, so much so a Netflix documentary was made about it!

Marketing 48

Marketing Social Media Instagram Advertising 48

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

Deirdre Breakenridge

DECEMBER 15, 2014

Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. Seeing a need for ugly Christmas sweaters, I used my background in internet marketing to confirm there was also an online demand for Christmas sweaters and that’s when Tipsy Elves was started.

Interviews 257

Interviews Apparel Social Media Engineering 257

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75

Fashion Telecommunications Crisis Training 75

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate.

Pitching 272

Pitching Viral Interviews Education 272

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Reach Out the “Old Fashioned” Way.

B2B 92

B2B Community Facebook How To 92

ImPRessions - Crenshaw Communications

MAY 15, 2018

As of this post, it has reclaimed $134B in lost market value. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Carnival Cruise – the unsinkable PR ship. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JULY 5, 2017

It's the best part of the job and we… Tags: video, content, three, leeds Launching "housemate speed dating" 30 How do you make an estate agent relevant and appealing to the notoriously fickle student market? That was the brief Parklane Properties set Prohibition, and we relished the challenge.

Video 48

Video Creativity Viral Fashion 48

Sword and the Script

MAY 12, 2020

Many websites mix news, content and marketing. If you get an inquiry, you need to respond in a timely fashion. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Give our services a try.

Company 101

Company Survey Pitching Report 101

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. We are seeing this process already with the app, Finery.

Trends 59

Trends How To Retail Google 59

Communications Conversations

FEBRUARY 19, 2021

A “viral” moment, to be clear. And, in a timely fashion. I’d be all over this if I worked in marketing at Zillow. In case you missed it, Zillow had a moment last weekend. Because for about 24-48 hours, a lot more people were talking about Zillow. And, in a positive way (for the most part).

Viral 99

Viral LinkedIn Fashion Instagram 99

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. He was a famous speaker, showman, investor, entrepreneur and marketing genius. He owned several fashionable homes and a steam yacht, and even bailed Barnum out when he encountered financial difficulties.

Viral 83

Viral Big Data Fashion Publicity 83

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Why TikTok? . Video ads aren’t skippable. Influencer partnerships spice it up.

B2B 310

B2B Video Creativity Social Media 310

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important?

Instagram 63

Instagram Marketing Viral Airlines 63

PRSay

MARCH 11, 2019

This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Konnect Agency

FEBRUARY 10, 2021

This growing category includes influencers from Instagram’s fashion, beauty and lifestyle realm looking for their slice of the TikTok pie, along with a new set of creators sharing their everyday favorites and creating more organic engagement than Instagram has ever seen. In full transparency, hitting viral gold does not happen overnight.

Brand 52

Brand Branding Viral Instagram 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. With all the moves from brands that addressed sobering issues like racial injustice or gun violence, it was refreshing to see marketing PR news made by the Payless shoe brand.

Fashion 255

Fashion Reputation Social Media Brand 255

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. So, if you’ve got a one-track mind when conceiving campaign concepts e.g. thinking that a piece for a fashion brand has to be about clothes, solely, you’re going down the wrong path. Instead, think of the bigger picture.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. Don’t just stop there.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys. It’s a must-read for marketers.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

FEBRUARY 28, 2018

Like investing, marketing may start small, but it needs to be consistent in order to see growth and results. There are many bootstrap marketing options to use, but the key is to actually start. Once you start rolling with your marketing efforts, it’s time to find companies that align with your growth strategy.

Viral 48

Viral Fashion Report Company 48

Mindful Marketing

AUGUST 9, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. According to her Twitter page, she a plus-size fashion, lifestyle, and travel blogger , which means her livelihood depends on sharing content on social media. You're the star today. You're on Candid Camera!

Social Media 50

Social Media Airlines Privacy Media 50

Norton's Notes

SEPTEMBER 25, 2015

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60