Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Here are some fundamentals that will guide you in crafting a winning PR program. It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. Get on the same page as marketing. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Technology Course Creativity 186

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Educate the market and modify perceptions. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

Cision

AUGUST 26, 2015

Every year, Cision creates a list of the top 50 social media influencers on Twitter. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

The Resolution Blog

JANUARY 8, 2018

Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. So then, why are B2B brands more hesitant when it comes to embracing the influencer? Influencer relations should not be limited to consumer campaigns.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. So then, why are B2B brands more hesitant when it comes to embracing the influencer? Influencer relations should not be limited to consumer campaigns.

B2B 48

B2B Marketing Strategy Corporate 48

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. For more than two decades, Chris has helped financial powerhouses like Visa, U.S. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

The Resolution Blog

NOVEMBER 25, 2015

This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Secure coverage on the biggest publisher. We love [link]. Very cool. PR planning for 2016?

eBook 120

eBook Google Tools Analytics 120

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. The takeaway? So, why do so many companies—from startups to enterprises—skimp on it?

B2B 94

B2B Company Survey Enterprise 94

Doctor Spin

MAY 21, 2023

Why Marketing Agencies Fail at PR I. This is a good option if you have a specific, short-term need and want to bring in expert help. Get access to personal networks with stakeholders, influencers, and publics. A PR agency with established relationships with media outlets, influencers , and key stakeholders.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Beyond PR

APRIL 11, 2018

Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them. As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready.

Instagram 74

Instagram Pitching Media Tourism 74

Buzzstream

FEBRUARY 1, 2024

The remainder of this post is a collection of cold email outreach templates broken down into specific industries for easy browsing. PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. The one thing you should always be able to count on is your outreach email.

Pitching 87

Pitching Infographics Survey Resources 87

Waxing UnLyrical

NOVEMBER 8, 2019

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

Landis PR

JANUARY 3, 2022

And we advisers must guide them in that path. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Photo courtesy of Unsplash. Note: PRGN originally posted this blog on its website. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JUNE 26, 2018

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so unique and layered. B2C PR deals with the everyday consumer whose priorities are probably quite different from the corporate folk that B2B companies are trying to communicate with. Understand Key Decision Makers’ Pain Points.

B2B 45

B2B Media Relations B2C Media 45

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. They focus on trivialities.

How To 120

How To Tools Viral Exercises 120

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. This release is an excellent example of how press releases have evolved to stand on their own as unique pieces of marketing content. To compete with big name brands, you need to get creative.

Banking 62

Banking Retail B2B Writing 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

AUGUST 5, 2015

That’s the power of business blogging at its best: personal, expert and human content that ignites a back-and-forth conversation between your company and the customers with whom you want to build long-term relationships - and revenue. We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors.

Blogging 48

Blogging Employee Corporate Google 48

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. You might be familiar with the catch-all term influencers. Expert communicators (like you) who I know have prodigious outputs. She is a social media, SEO, Internet marketing and blogging consultant. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

NewsWhip

JUNE 10, 2021

What you may not have known is that Chris’s initiation into the field of reputation and risk management curiously began about 17 years ago, as a technical writer. Follow Chris on LinkedIn. Talking Points. The reputation and risk landscape| Jump to text. Defining risk | Jump to text. Using social data in risk assessment | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. The online video space is a deeply crowded market. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S. Let them guide the narrative. Content marketers publish there consistently.

Viral 100

Viral Video Strategy YouTube 100