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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

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Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195
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Why Public Relations Is King During A Crisis

Onclusive

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

Crisis 464
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Thought Leadership Podcast: Huthwaite International’s Mastering Negotiations

Prohibition

Huthwaite International thought leadership podcast: Mastering Negotiations. For example, when you’re driving, exercising or working you can’t read an article or a feature – but you can listen to a podcast. Because of this, they are often much more accessible. This is why the trend of podcasts is growing.

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The Steep Mental Exercise of Child’s Hill

Sword and the Script

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. If you enjoyed this post, you might also like: 7 Attitudes for Effective Content Marketing (101).

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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

If this brand were suddenly pulled from the market, would anyone miss it? For example, how is the product or service transforming people? Who is it transforming? What good is the brand doing for the world? Is the competition afraid of our brand, and if so, why? Stay in shape.

Exercises 101
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Invite diverse feedback and open communication.

Crisis 163