PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Invite diverse feedback and open communication.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. The public relations industry has an uneasy relationship with the Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Wadds Inc.

OCTOBER 9, 2022

The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession.

Creativity 118

Creativity Agency Enterprise Crisis 118

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% of company revenues.

Survey 88

Survey Marketing Exercises Study 88

Sword and the Script

MAY 17, 2022

Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. B2B buyers require more interactions from sales and marketing. Maybe this will be the wake-up call B2B marketing needs to start being different.

B2B 112

B2B Study Survey Comparison 112

The Hoyt Organization

SEPTEMBER 18, 2023

How To Lead During Difficult Times Leading during challenging times requires a combination of essential leadership skills with the following key elements: Make Sure You’re At Your Best One of your leadership responsibilities is to model the way. But uncertain times are the times to lean in, to connect more.

Employee 101

Employee Leadership Exercises Policies 101

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. One to watch for sure and another note to marketers to make video a key part of content strategies. Instagram introduces pinned posts.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business?

Exercises 136

Exercises Comparison Internal International 136

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. But harmony is possible, says renowned Wharton Professor Stew Friedman. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). click image for higher resolution).

Internal 96

Internal International Employee Leadership 96

Stern + Associates

SEPTEMBER 29, 2023

Try this quick exercise. As a marketer, it may be helpful to spend time thinking about where your company’s audience of current and potential customers falls, organizing them into certain mindset categories across a continuum. In a word, how do you feel about: Apple? Your local hospital? Your credit card company?

Company 101

Company Exercises Banking Groups 101

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Content marketers and social media managers are experiencing the same fragmentation of audiences. No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively.

How To 136

How To Education Exercises Newspapers 136

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational. Poets inspire people around a shared purpose.

Company 106

Company Employee Case Study Strategy 106

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Businesses in these markets have cut costs and sought government help in order to survive the crisis. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

Reputation Us

JUNE 1, 2023

Therefore, reputation management is an exercise in listening and being vigilant about factors that may directly impact your company’s reputation. Is it the marketing department’s responsibility or is it higher up? If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

AUGUST 4, 2015

The leadership called for a quick huddle with key players from across the unit. It’s hard to underestimate the power of focus that comes with a mental exercise on a white board. Likewise it’s what stakeholders in a company expect of business leadership. What Marketing can learn from Military Planning. Confidence.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). There is a five-step process to use to ensure success.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. What Does It Take to Implement Content Marketing Effectively in B2B? It’s the fourth consecutive year the agency has conducted the survey.

Study 80

Study B2B Marketing Survey 80

PR in High Definition

NOVEMBER 30, 2023

Samsung, having experienced a string of hardware problems in the past, chose to rush its highly anticipated product to market only to discover that the product was flawed once in the hands of reviewers. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

Communications Conversations

SEPTEMBER 10, 2021

Like we digital marketers need another thing on our plate, right? Question #1: Is part of your existing content strategy based on thought leadership? I’ve done this exact exercise with a few clients recently and it’s proven to be true each time. For starters, consider just a few stats: 28% of the U.S. 62% of the U.S.

Strategy 130

Strategy Brand Branding Analysis 130

Stern + Associates

NOVEMBER 28, 2023

And of course, marketers can spread uplifting messages. Through enlightening, highly interactive workshops, Dunn leads teams through practical exercises that allow participants to let down their guard, learn about each other and strengthen their interpersonal connections in the process.

Employee 120

Employee Financial Resources Construction 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation.

Agency 205

Agency Pitching Internal International 205

Stephen Waddington

MAY 9, 2020

Industrialised marketing techniques have been retrofitted onto the internet. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff.

Brand 157

Brand Branding Travel Crisis 157

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. The exercise was highly subjective and so is the analysis and interpretation of the data.

Tools 100

Tools Analysis Technology Internal 100

The Hoffman Agency

MARCH 6, 2024

It becomes a tick-box exercise. to enter leadership roles. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. Which is perhaps why, even in the U.S., A prime example would be the importance of supporting women from BIPOC communities in the U.S.

Handbook 36

Handbook Trade Shows Employee Local 36

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. We help organizations bring innovations to the market, which help create a new and better world. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership.

Survey 103

Survey Report Media B2B 103

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

Shift Communications

FEBRUARY 19, 2016

Once you determine that you need a 10x Marketer, its time to figure out where to find one. That said, the desired skills of 10x Marketer are still relatively new to the digital marketing industry. million digital marketers on LinkedIn, only 0.0042% currently have the desired skills of a 10x Marketer. Katie Lioy.

Marketing 60

Marketing How To Training Analysis 60