PR for Anyone

JUNE 12, 2020

Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. I repeatedly write about authenticity. What makes you do what you do? The majority of us are not in business solely to make money. There is a reason we do what we do.

Exercises 130

Exercises Employee Corporate Internal 130

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 87

Employee Real Estate Video Internal 87

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Beyond PR

MAY 10, 2016

From “What am I writing about again?” there are several questions that can go through the head of a PR or marketing pro tasked with writing and editing press releases. Each brand has multiple external audiences—such as investors, news media, influencers, customers and prospects—to consider when writing a press release.

Writing 40

Writing Local Exercises Internal 40

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. I spent about a month assembling my presentation binder, writing talking points and rehearsing. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone.

Exercises 113

Exercises Corporate Ethics Study 113

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Brand Branding Guidelines 270

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

JANUARY 28, 2016

Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. I’m able to tell clients the stories that reporters will likely write, which ones they’ll probably ignore, the questions they’ll ask, and I’m able to frame story proposals because of the news judgment I developed working as reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. You’ll get a measure of the individual's seniority and maturity from their writing. That’s a good thing.

Policies 60

Policies Exercises Resources Employee 60

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Assuming you excel in the job, will the employer agree to put it in writing ahead of time?

Pinterest 120

Pinterest Case Study Internal International 120

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Define your goals and KPIs. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. I’d even love to write a book one day. Coming from a nutrition and exercise science family, I cannot say enough how VITAL it is to take care of your mind and body. An opportunity presented itself. PR spoke to me for numerous reasons. The first being, I love storytelling.

Storytelling 50

Storytelling Exercises Internal International 50

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 102

Survey Report Media B2B 102

Barokas

SEPTEMBER 22, 2017

Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. Between email and instant messaging, it’s easy to get distracted and write a quick reply, but this usually affects the tasks that actually need to get done. Ideas are shared, tasks completed, reports delivered.

Skype 60

Skype Exercises Energy Local 60

Presspage

MAY 6, 2017

And we had to both act out and write down what we would do in our role. I had to write a press release in three minutes, and also a series of tweets and website updates. The result of this preparation was a smooth overall process, with both the school’s internal audience and the media knowing what to expect.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing. Things like media relations, events, website updates, newsletter content and so on.

Corporate 107

Corporate Communications Guidelines Policies 107

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. The Aesthetics of Text: Writing Readable Blog Posts. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR 20/20

JUNE 9, 2020

We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure. Finally, we were ready to write!

Web 60

Web Internal International Storytelling 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success. It comes down to knowing what media need and respond to, and following your instincts for a good story. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. An even more concerning consideration is the labelling of a legitimate video as a deepfake. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Karen Freberg

DECEMBER 16, 2021

She writes books, produces research, consults, and much more. For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. I did make sure to schedule time for exercise and hobbies outside of my work.

Handbook 52

Handbook Conference Community Social Media 52

PR in High Definition

MARCH 26, 2020

And no, I’m not suggesting that you do some Sherlock Holmes style, internal mind palace brainstorming. The key to a successful mind map is to write down every idea you have, no idea is too silly or too farfetched. This very simple exercise is essentially a list of questions that you should ask yourself before starting your work.

Creativity 54

Creativity Software Exercises Video 54

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. With that said, I understand why journalists feel compelled to write these “poor me” stories. Identifying a scapegoat can prove to be a cathartic exercise. But that’s a story for another time.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

Brand 98

Brand Branding Policies System 98

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

Education 40

Education Measurement Government Interviews 40

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. When we exercise our courage, we know it. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. What does it take to ask bold questions?

Data 60

Data Exercises Analytics Social Media 60

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish. A person who is libeled can, of course, always seek legal action. And what if the person who libels them has no assets?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

prTini

DECEMBER 14, 2015

Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. Inspired by my good friend Amy Taylor , “gamestorming” is an exercise my team and I use when we need to come up with a bunch of different creative ideas (and quickly). So, what happens when you get stuck? Gamestorming. Design your day.

Creativity 28

Creativity Exercises Conference Content Marketing 28

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

PR in High Definition

JULY 24, 2018

And no, I’m not suggesting that you do some Sherlock Holmes style, internal mind palace brainstorming. The key to a successful mind map is to write down every idea you have, no idea is too silly or too farfetched. This very simple exercise is essentially a list of questions that you should ask yourself before starting your work.

Creativity 48

Creativity Software Exercises Video 48

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode.

eBook 60

eBook Creativity Agency Exercises 60