Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. Twitter is beginning to exercise these responsibilities. With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. You lead a strong defence for the press release.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. When we exercise our courage, we know it. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. Vice President, Marketing Technology.

Data 60

Data Exercises Analytics Social Media 60

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode.

eBook 60

eBook Creativity Agency Exercises 60

PR Conversations

OCTOBER 11, 2018

From the variety of people and professions you rub up against to the buzzy nature of the job, the intellectual stimulation, the writing/telling stories, and, of course, the pay. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% to approximately $5.5

B2B 118

B2B Marketing Survey Software 118

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective.

Measurement 120

Measurement Resources Technology Examples 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards.

Meeting 69

Meeting Media B2B Transportation 69

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports.

Content Marketing 40

Content Marketing Marketing System Technology 40

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Introduce the team and technology. They pick up on brand messaging faster if they can see internal discussions. The first step you should take is educating them on these core details.

Company 111

Company Pitching System Interviews 111

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Writing and developing content on a consistent basis is like exercising. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. However, there’s still room for improvement.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. It takes time.

How To 60

How To Software System Employee 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

SEPTEMBER 2, 2014

I conducted a number of naming exercises, and based on one of them we finally decided to combine key elements of the service we were providing: intelligent and access. Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. I joined as vice president of marketing. My first job was to name the company.

Content Marketing 112

Content Marketing Mobile Google B2B 112

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. “We That’s where you come in.

Government 131

Government Conference Education Exercises 131