Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 127

Film Marketing Sports Hotels 127

Communications Conversations

APRIL 30, 2019

2: Research industry publications–look for who’s quoted or writing bylines. Another great way to ID people with influence in your industry: Find out who’s writing for the industry rags. For example, let’s say you were researching local food influencers here in Minneapolis. Think about it.

Tools 111

Tools Twitter Local Pitching 111

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. For example, new books on PR, social media, strategic planning, influencers, etc., Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

NOVEMBER 1, 2017

As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. Even while working at small, local publications, I never had an empty inbox. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. Write a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. We constantly find horrid examples committed by journalists. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write.

Writing 149

Writing Education Pinterest Creativity 149

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Image from Pixabay. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

PR in High Definition

MARCH 24, 2020

The Nordics, for example, is five separate countries, with five languages, and five media landscapes. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. If local spokespeople are available, the next hurdle to overcome is engaging them.

Local 48

Local Case Study Agency Resources 48

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

Mindful Marketing

FEBRUARY 4, 2024

Here are examples of highway signs aimed at hilarity : Visiting in-laws? Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

APRIL 22, 2024

About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. I’ve done 170-plus interviews and it’s the first one like this I’ve heard. Thank you for sharing it. One of them I had actually already been pitching.

Report 90

Report How To Ethics Nonprofit 90

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Forbes “contributors” and other similar sources of information are a good example and I’ve straddled the line with this for some time.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. How does your news affect them?

Pitching 0

Pitching Energy Media Relations Social Media 0

The Stalwart Blog

JULY 25, 2017

Reporters can only improve their productivity to a certain level, but can’t streamline interviews or fact-finding activities enough to write complete stories with greater effectiveness. This approach is also playing out well in certain cities with hyper local or niche outlets. I submit that the Sun-Times’ strategy could work.

Newspapers 68

Newspapers Strategy Television Advertising 68

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after. What drew you to the field of public relations and communication? Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom.

Meeting 79

Meeting Automotive Media Technology 79

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Give break out sessions on networking strategies, interview skills and career planning. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. 1) Write every day. I have decided to call this series 20:20 Vision. What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28

Shift Communications

DECEMBER 6, 2016

Typically, broadcast stations cover the same stories year-over-year, for example a quick Google search of “sales of flowers” on Valentine’s Day pulls up page after page of stories. Early Outreach : Write the media alert, pitch and start outreach three-four weeks before major calendar moments. Competition is fierce.

How To 60

How To Film Pitching Guidelines 60

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. The way that media want to be communicated with varies greatly by country and culture — from the tone of the writing style or the delivery format of information (i.e.

Tourism 120

Tourism Travel Conference Crisis 120

Communications Conversations

JUNE 1, 2018

You know, those boxes of donuts you see at Target, locally here in Minneapolis. For example, the hash tag #donuts has 5,000,000-plus posts on Instagram. ” Interview people who have been “passed over” for the job in the past. One of the other larger donut brands is Entenmann’s. THIS IS MY DREAM JOB!

Social Media 60

Social Media Media LinkedIn Instagram 60

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. For example, we created a private client/partner Twitter list. Free ebook: “Get It in Writing!”. Do they see you as a partner or a vendor? A consultant or a freelancer?

Skype 77

Skype Transportation eBook Twitter 77

OnePitch

MAY 31, 2022

Alcynna writes stories on the economy pertaining to housing and real estate. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. And I covered local news. Joining us this week on the podcast is Alcynna Lloyd , an economy reporter at Insider. Her Beat. [00:02:04]

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Ethical Voices

JANUARY 23, 2023

The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. Well, in this particular place, she was making some claims about this competitor that were just simply not true and they were in writing. Listen to the full interview, with bonus content, here

Ethics 76

Ethics Publicity Education Reputation 76

Maxim Behar

JULY 6, 2023

At one point I realized that to represent a country, you need 3 things to write about it - the cuisine, the people, and the nature. There is no local cuisine because there are no locals, we will talk about it later, I will tell you where they came from. For example, there is a law that you can build one hotel on one beach.

Hotels 52

Hotels Tourism Local Course 52