Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. A classic example is “color” versus “colour.” For example, in western cultures, the owls are a symbol of wisdom.

Local 65

Local How To Internal International 65

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Focus on simple ideas, packaged well.

Writing 130

Writing Comparison Product Launch Leadership 130

Communications Conversations

NOVEMBER 30, 2021

First story: I’ve been writing and sending a weekly e-newsletter now for going on 9 years. has become my personal e-newsletter that’s full of local jobs, events, recognition and articles, posts and stories I’ve found interesting from the last week. But, I continue to show up. Friday after Friday after Friday.

Examples 74

Examples Meeting Local Leadership 74

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 59

Writing SEO Local Advertising 59

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Did you invent a new product, write a book, or win an award? Those are all topics that interest local media. Look at magazine covers for great hook examples.

Publicity 331

Publicity Television Local Pitching 331

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. For example, I was an Online Showbiz News Reporter at OK! It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. One good example from Arkansas-based Tacos 4 Life is to “combat hunger from around the world.”

Writing 63

Writing Company How To Apparel 63

Remote PR Jobs

SEPTEMBER 25, 2023

Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts. just local media pitching, solely trade media, etc.).

Radio 100

Radio Print Television Local 100

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Example of a Weak Opening. Example of a Strong Opening. Here are some to consider: Local Chamber of Commerce Awards. Local/Regional Awards. Telling Your Story.

Writing 52

Writing How To Local Examples 52

PR for Anyone

MARCH 6, 2024

She also enjoys exploring local gems when she’s home, like the Norton Simon Museum that’s right in her own backyard in Southern California. Despite geographical limitations, Patti encourages the formation of similar groups, even if it starts with a simple gathering at a local coffee shop or via Zoom.

Travel 130

Travel Groups Technology Creativity 130

Cision

MARCH 7, 2017

For example, AKA Media’s first outreach was scheduled well before the event took place and included a video of the All-American Soap Box Derby Championship Race from the previous year to showcase a tangible example of what influencers could expect to see this year. This was the first step of a well-planned outreach strategy.

Case Study 197

Case Study Sports Pitching Local 197

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Enlisting trusted local leaders. Establishing trust through relationships.

Communications 126

Communications Local Survey Transportation 126

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. For example, PRSA offers the Silver Anvils and the Bronze Anvils. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Here’s an example of a guest posting site directory that was pitched to me via LinkedIn: If you look at many of these sites on lists, you’ll see that Google’s Helpful Content Update has decimated most of their traffic.

Blogging 62

Blogging Google SEO Writing 62

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PRSay

JUNE 28, 2022

DPS held the follow-up press conference where the director characterized the local police’s action as the “wrong” decision. The local District Attorney, Christina Busbee, issued a statement that they wouldn’t be issuing statements. Despite very public and memorable examples, communicators seem to learn this lesson the hard way.

Conference 180

Conference Crisis Training Public Affairs 180

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. For example, you might let reporters know your CEO will personally demonstrate your company’s new treadmill. This is another example of defining your audience before you send the press release. Mention a few expected activities.

Nonprofit 88

Nonprofit Local Writing Examples 88

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. Therefore, having online reviews is crucial for your business’s success.

Policies 98

Policies Construction Reputation Privacy 98

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Brand 95

Brand Branding How To SEO 95

PR Fuel

MAY 31, 2022

When you write a press release, it gives necessary information and allows you to control the narrative. When you write a press release, think as a reporter thinks – a press release should include who, what, when, where, why, and how. It’s also crucial in your publicity campaign to write about what you don’t know.

Crisis Management 85

Crisis Management Crisis Local System 85

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Learn How to Write a Great Press Release.

Small Business 84

Small Business Community Local Social Media 84

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description.

Digital PR 62

Digital PR Report How To Pitching 62

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. For example, our April issue will be dedicated to home and garden. Landis Communications Inc.’s Tell us a little about yourself.

Meeting 96

Meeting Media Local Interviews 96

Remote PR Jobs

SEPTEMBER 25, 2023

For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget. While in college, students are developing their own style of certain skills such as writing, design and strategic thinking.

Nonprofit 100

Nonprofit Writing Local Training 100

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JULY 28, 2016

The tone of your press release should match the industry you are writing for. For example, a release written for the beauty and lifestyle industry will have a more lighthearted and fun tone, while if you are targeting a trade publication, you may want to be more straightforward. Here are three tips to get you started: 1.

Local 120

Local Writing Industry Creativity 120

PR Fuel

MAY 5, 2022

To have your news release reach the right people, you must write for your target audience. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. That’s where our writing services come in to help.

Small Business 87

Small Business Comparison Writing Reputation 87

Cision

JANUARY 15, 2016

Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content.

Journalism 120

Journalism Strategy Brand Branding 120

Buzzstream

NOVEMBER 28, 2023

For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) For example, you might find a link farm shoe-horning unrelated links towards the bottom of a post. Think of your customers.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) For example, you might find a link farm shoe-horning unrelated links towards the bottom of a post. Think of your customers.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) For example, you might find a link farm shoe-horning unrelated links towards the bottom of a post. Think of your customers.

How To 62

How To Google SEO Pitching 62

Maxim Behar

MARCH 12, 2024

Yet, regarding our industry, that might not be very relevant, given that the average citizen of Tucson, Arizona, for example, does not need PR services. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free.

Ethics 64

Ethics Social Media Local Corporate 64

ImPRessions - Crenshaw Communications

MAY 3, 2016

Tap into local pride. It’s easy to focus on big top-tier media with national reach, but it’s important to remember the power of the hyperlocal movement and local media, especially for consumer facing brands. Consider any and all local angels that could play to these types of opportunities.

Local 120

Local Viral Survey Consumer 120

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. The truth is, you can write a press release about anything.

Writing 84

Writing Small Business SEO Local 84