Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. Examples of this include: Maps. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Use examples. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching B2B Infographics Study 140

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Others may want visual content, such as video and infographics. For example, you can use data points like these to measure success: First-touch attribution.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook. See the example below. Infographics are your key language elements here. That’s a different kettle of fish entirely. Visual content is the key here.

Social Media 100

Social Media Media Infographics Pinterest 100

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier.

B2B 116

B2B Marketing Survey Software 116

5W PR

JANUARY 31, 2024

This could include blog posts, whitepapers, case studies, and infographics. Ensure that your content is shareable and easily digestible, bullets and lists are helpful for your audience to understand the information quickly and imagery, such as infographics, are helpful for explaining your concepts. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. A good example I always cite is Saucony’s #FindYourStrong campaign. It’s a prime example of a highly customer-focused, niche message, metric-centric campaign. Here’s an example. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

Marketwired

JANUARY 5, 2016

For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Be a storyteller – a smart one. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Think: the “I-want-to-do,” “I-want-to-go,” and “I-want-to-buy” impulses). Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120

Critical Mention

NOVEMBER 6, 2018

A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Alternatively, you can create an infographic displaying the same information. Grace Carter is a storyteller from Australian Help and OX Essays services. Involve your customers. Until next time! Critical Mention. Grace Carter.

Social Media 65

Social Media Media Writing Infographics 65

Communications Conversations

APRIL 4, 2016

Take Kohl’s, for example. But, as an example, this highlights the current state of a decent amount of large-company newsrooms. They’re thinking about it as a key storytelling device. They include infographics. Another example: Here’s the media play–check out the bottom of each post.

Corporate 60

Corporate Strategy Pinterest Web 60

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. “Content marketing will revolve more around individuals and storytelling components. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

PR 20/20

OCTOBER 31, 2017

Example campaign center. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). The Pack includes a three-phase approach—evaluate, establish, execute—to planning. It features resources for: Marketing team assessment. Standard metrics by goal. Marketing scorecard.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Varied Sentence/Paragraph Structure. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

JULY 6, 2013

Over the course of the past year, I believe we’ve started to witness brands getting the hang of this real-time and newsjacking trend, most obvious with the example of Oreo’s social media team capitalizing on The Super Bowl’s power outage to gain a ton of social media love and earned media impressions.

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

JUNE 4, 2019

For example, much to my dismay, I’ve noticed RSS subscriptions, customizable URLs, iFrames, and multimedia storage have all been chipped away in the last couple of years as Cision has ingested the code. Learn more: report registration page ; PR News infographic. In my observation, Cision has been removing PRWeb functionality.

Software 101

Software Reddit Marketing Survey 101

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Another example is the meme-like image series created by H&R Block. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

The Proactive Report

JANUARY 30, 2015

Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. There are many examples similar to Rosetta Stone. What specific evidence, for example bigger budgets, do you see of that? . We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. For example, you can add: Behind the Scenes. Infographics. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Imagery adds greater context and clarity to your words.

Blogging 120

Blogging How To Infographics Writing 120

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? How To Use Visual Storytelling Effectively. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40