Examples Infographics Interviews Storytelling 
Sword and the Script
NOVEMBER 18, 2017
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
Newsfile
JANUARY 24, 2024
In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.
Presspage
JANUARY 23, 2024
Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.
ImPRessions - Crenshaw Communications
SEPTEMBER 24, 2019
Use examples. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. To be meaningful, company messages need to go beyond jargon.
Sword and the Script
DECEMBER 10, 2019
Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. “Content marketing will revolve more around individuals and storytelling components.
Marketwired
FEBRUARY 16, 2016
When you can, offer high resolution photos, videos or infographics. A good example I always cite is Saucony’s #FindYourStrong campaign. It’s a prime example of a highly customer-focused, niche message, metric-centric campaign. Here’s an example. An example comes from B2B software, of all places.
5W PR
JANUARY 31, 2024
PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. This could include blog posts, whitepapers, case studies, and infographics. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.
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