Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers.

Storytelling 284

Storytelling B2C Retail Measurement 284

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. For example, who are the people being helped by your nonprofit’s programs, and what are their stories?

Storytelling 161

Storytelling Media Nonprofit Government 161

Presspage

AUGUST 24, 2023

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Insights Content This way, Porsche shifted its approach, leveraging owned data and storytelling competence, rather than solely relying on earned media through journalists.

Storytelling 78

Storytelling Data YouTube Strategy 78

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 106

Storytelling Communications Case Study Publicity 106

ImPRessions - Crenshaw Communications

JULY 10, 2018

The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling. But once the news broke, I was hooked.

Storytelling 174

Storytelling Analysis Report Social Media 174

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

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Storytelling Data Insurance Insurance 149

Agility PR Solutions

JUNE 3, 2019

Now I read everything online—just another example of how things have changed. The post How storytelling humanizes campaigns—and wins PR awards appeared first on Agility PR Solutions. What remains, from year to year, are the qualities that make an […].

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Storytelling Examples Report Analysis 127

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 100

Storytelling Communications Case Study Publicity 100

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. When she’s not pushing her clients to make change happen through effective storytelling, Lisa also hosts the podcast Breaking Trail , an exploration of outdoor adventure as a metaphor for life. Using storytelling and data together. Opting for a simpler approach to storytelling.

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Storytelling Nonprofit Exercises Data 105

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. The post Once Upon a Time …: The Art of Storytelling appeared first on Shonali Burke Consulting.

Storytelling 105

Storytelling Case Study Writing Creativity 105

PR in High Definition

JUNE 28, 2023

This extraordinary journey holds valuable lessons about the power of brand building, storytelling, and their impact on achieving unparalleled success. Storytelling Every year, City were seen as key contenders to finally achieve their ultimate goal – winning the Champions League. For example, there was the defeat to Lyon in 2020.

Storytelling 62

Storytelling Brand Branding Reputation 62

Presspage

JULY 11, 2017

The main character of an engaging blog might be the writer, an expert or a PR professional, for example. Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Take, for example, Star Wars films.

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Storytelling Film Blogging Video 137

Ishmael's Corner

NOVEMBER 4, 2014

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. The ramifications for PR are counter-intuitive. I think it’s fair to say not very often.

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Storytelling Journalism Training Resources 157

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Software Mobile 136

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling. I am an unabashed fan of the anecdote.

Storytelling 136

Storytelling Communications Employee Engineering 136

Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). This is high, high quality brand storytelling folks. Take the story titled “Digital Detectives” , for example. Easy to scan. Big, popping visuals. I see illustrations.

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Storytelling Web Case Study Brand 165

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more. Techniques For Effective Business Communications. Many (most?)

Strategy 176

Strategy Storytelling Examples Communications 176

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Image credit: Unsplash.

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Storytelling Brand Branding Customer Service 84

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

Insist on examples. As storytellers, we’re taught to show, not tell. Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. Examples are not only demonstrative, but they’re often visual. The same goes for identifying the story.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.

Storytelling 82

Storytelling Communications Agency Publicity 82

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. Here are some examples of how Cooler Screens and other leading digital brands are making good use of AI, and some recommendations for further reading.

Construction 182

Construction Storytelling Tools B2B 182

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. Our client, branded merchandise giant BDA, is a great example. The post Storytelling Isn’t Just for Kids.

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Storytelling Radio Print Advertising 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

OCTOBER 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Techniques For Effective Business Communications. Which explains why if you were to audit the content generated by PR (in-house + agency), you.more.

Storytelling 60

Storytelling Communications Agency Publicity 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

MARCH 26, 2021

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line.

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

Ishmael's Corner

AUGUST 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” Techniques For Effective Business Communications.

Storytelling 60

Storytelling Study Journalism Communications 60

Onclusive

JANUARY 26, 2022

Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue.

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Pitching Data Privacy Writing 370

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Absolutely. Again, failure underpins the story.

Storytelling 60

Storytelling Communications Customer Service Publicity 60

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

Ishmael's Corner

JUNE 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. The basis of visual storytelling can come from words. The post Words Can Underpin Visual Storytelling. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Storytelling Communications Publicity Examples 60