ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Autumn traditionally means the start of new TV shows, the release of Oscar-contending films and a slew of Broadway shows.

Film 180

Film Small Business Pitching Comparison 180

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data.

Data 120

Data How To Retail Ethics 120

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations? If your speakers have a large following on social, leverage them to generate more noise around the event.

Conference 120

Conference How To Infographics Leadership 120

Communications Conversations

JANUARY 11, 2018

But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? White papers. Longer-form text-based content. That’s kinda what I’m seeing. That’s not happening by accident.

Consumer 104

Consumer Print Reddit Video 104

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? All of these examples have one feature in common–they’re newsworthy. Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.

How To 98

How To Ethics SEO Guidelines 98

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). But I’d say 90 percent of the time they’re merely suggesting the best restaurants, routes and activities in locales around the world. ” Really?

Case Study 166

Case Study Strategy Study Hotels 166

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 13, 2023

For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. For example, you may want to pitch a lifestyle blogger in a different way than you would a finance writer.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. For example, you may want to pitch a lifestyle blogger in a different way than you would a finance writer.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JANUARY 17, 2019

One example would be discovering which state’s residents are more likely to own the latest iPhone or Galaxy smartphone. These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts.

Leadership 81

Leadership Survey Education Exercises 81

Solo PR Pro

MAY 10, 2022

For example, are you going to publish a press release first? If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. They could also be a local radio host, podcaster or blogger. Provide original reporting and data?

Pitching 58

Pitching Media Journalism Data 58

PR Fuel

NOVEMBER 2, 2021

Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. For example, if your goal is to get 1000 new customers after an escape, a company should show you how they get new audiences. Multimedia Embed. Extra Services. By Industry.

Writing 52

Writing System Automotive SEO 52

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example.

Writing 59

Writing SEO Google Local 59

5W PR

NOVEMBER 2, 2016

For example, an oven may be self-cleaning and preheat in under five minutes. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Those are features. Turn those into benefits.

Publicity 87

Publicity Case Study Infographics Energy 87

PR Fuel

AUGUST 31, 2020

You can find an example of the press release format online. Consider adding different types of multimedia, including videos, photos, infographics, or PDFs. Then, email your press release to a local publication or trade magazine. Add Imagery. You can also add images to your press release to help get your message across.

Writing 70

Writing SEO Engineering Video 70

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Jim’s Plumbing is a local Cincinnati-based company and has accrued over 3,000 Facebook fans in the three years that it has been an active social site, primarily building the fan base by incentivizing “Likes” with customer coupons.

Social Media 120

Social Media Strategy Media Facebook 120

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. Social media posting can be automated, for example, and sending out newsletters with the latests posts to the sub-site of a department can also be done automatically.

Education 84

Education Resources Internal International 84

Sword and the Script

NOVEMBER 29, 2016

Mr. Pink’s example is the car dealership and its salespeople. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. For example, a top-tier news outlet covered a story I had pitched and included a link to our website. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. It often involves the use of statistics, charts, and infographics. An excellent example of data journalism is a story ProPublica published about animal extinction across the globe.

Journalism 65

Journalism Newspapers Web Data 65

Beyond PR

JUNE 19, 2017

COMPANY REBRAND EXAMPLE. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. Requirements. Name change in copyright – bottom of page. About Us page. New images. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Cool infographics. Case Study in Innovation Outside a Niche. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? Interestingly, I’ve seen a number of journalists using the service to solicit interview subjects and sources, including a reporter who does tech stories for the local NBC affiliate in New York City and a freelancer working on an article for Entrepreneur. Let the media know.

Web 40

Web Pitching Local Report 40

Contently - Strategy

AUGUST 22, 2019

Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example. The post 5 Incredible Examples of Content Marketing From Banks and the Finance Industry appeared first on Contently.

Banking 111

Banking Content Marketing Examples Industry 111

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Some earned media examples include news stories about your grand opening or an award your business won. Other earned media examples might be reviews or recommendations given by third parties not connected to your business. Earned Media vs. Paid Media.

Publicity 63

Publicity Small Business Advertising Advertising 63

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. For example, in Hong Kong, it’s relatively common to invite journalists for coffee or lunch catch-ups to build relationships and gain insights from them. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Local Case Study 28

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Cool infographics. Case Study in Innovation Outside a Niche. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57