Beyond PR

JULY 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages?

Pitching 66

Pitching Real Estate How To Twitter 66

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

Stephen Waddington

MAY 9, 2017

Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Ditch the lazy fake news tag. Get in early and make considered pitches. Myths of PR by Rich Leigh busts some of the biggest myths in the public relations business. Here’s what you’ll learn. Student support. In search of joy.

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Ethics Conference Advertising Advertising 108

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S. Notes: PR Newswire requires a $195 annual membership fee required before you can even send in a press release for review. >>> Did you know? Check out our services. click image for higher resolution).

Financial 89

Financial Video Survey Google 89

Communications Conversations

DECEMBER 5, 2019

Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). So, I thought, why not feature her here today as a PR Rock Star? My job as a television journalist taught me shooting and editing. So, the cues are all positive.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Bad Pitch Blog

SEPTEMBER 8, 2007

“Fear is the path to the dark side” - Yoda “Speed and sloth are (two of) the paths to bad pitches” – Kevin Dugan Wow, it’s (really) bad when we start ripping off quotes from Star Wars. There’s been an up tick in the number of pitches being sent to me twice. Are over-caffeinated PR people making with the clicky?

Media 40

Media Radio Newspapers Pitching 40

Bad Pitch Blog

JANUARY 29, 2008

We’ve got Glinda for good pitches. We’ve got Slick for the best worst of the bad pitches. There are a metric ton of pitches sent that arguably could suck more than they do. Meh, Feh and Bleah is a new way for us to vent, er, publish snippets of bad pitches and give some diamond in the rough pitches a quick makeover.

Pitching 40

Pitching Blogging Google Technology 40

Bad Pitch Blog

MARCH 28, 2007

PR Firms = Propaganda” officially makes the producer, The Center for Media and Democracy, its own enemy. And this informational video is so slanted and bias, from the content to the editing, it’s the perfect example of what The Center for Media and Democracy is supposedly fighting against. Let’s start with the funny. “PR

YouTube 40

YouTube Media Pitching Video 40

Buzzstream

OCTOBER 30, 2018

PR worked with media outlets to acquire media coverage. Editing and publishing front-end designed each individual report in the series (believe me, this took a LOT of time). Our PR team pitched to business publications in each city, leading to placements such as Boston’s American Inno and Indianapolis’ TechPoint.

Software 56

Software Report Data Strategy 56

Bad Pitch Blog

DECEMBER 31, 2006

But the Bad Pitch blog tries to provide timely, relevant content. The more you edit, the better your pitches get. The more you edit, the better your pitches get. Creating tight, effective pitches will become second nature. Pitch Less: Yep, mass pitching is for ass clowns. The end result?

Pitching 40

Pitching Print Media Relations Writing 40

Bad Pitch Blog

APRIL 24, 2006

They have nothing in common, but someone practicing among us submitted this question as a possible subject line for his pitch. This PR person thought it might get his pitch some attention. "I It appears my hopes were realized and this pitch was edited based on feedback from members of the discussion group.

Pitching 40

Pitching Groups Writing Media Relations 40

Bad Pitch Blog

JULY 7, 2006

We were dealt into the next bad pitch by an anonymous member of the news media. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. All edits are in BOLD and CAPS. I had to forward this pitch to you. It was sent from a firm that has been outed before.

Pitching 40

Pitching Web Analysis Industry 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Bad Pitch Blog

FEBRUARY 14, 2006

Seasonal tie-in pitches. Why so many BAD Valentine''s Day pitches? We created this beast, along with our PR-savvy friends at Hallmark.** We received several Valentine''s Day pitches for consideration, but the best one hails from the Windy City. We have little idea what they are pitching us on. It''s big business.

Pitching 40

Pitching Creativity Blogging Company 40

Bad Pitch Blog

FEBRUARY 20, 2006

But the Force was with this PR Guy from Bratskeir & Company. A lightsaber cutting off your arm when you edit his work. Sincerely, GOOD PITCH -- This pitch elicited a response in 8 minutes. Why does it glister as good pitch gold? 6) It shows how things can change between the pitch and the payoff.

Pitching 40

Pitching Ethics Creativity Web 40

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. The italicized words represent a second font used in the original email, betraying someone''s attempts at editing the e-mail or, cough, customizing it. Customizing a pitch is not like direct mail customization. We just received someone''s third strike pitch.

Pitching 40

Pitching Technology Enterprise Energy 40

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

APRIL 25, 2017

A sound PR principle is to build good will far in advance. Certainly, there are more traditional PR methods that could be used – an online press release or even contributed content could work. The point is more than ever, PR and content need each other and ideally, you’ll use a mix of owned, shared and earned media.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Waxing UnLyrical

DECEMBER 16, 2010

Get Shareaholic test Filed under Communication , Social Media | Tags: dan perez , davina brewer , finding a balance , julie walraven , mechanics of social media , robin ferrier , stacy lukasavitz | Comments (19) Site settings comment help? Google remembers and Facebooks privacy settings are alleged at best, so I edit myself.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Cision

AUGUST 10, 2015

Email templates were probably made by a PR pro. Wondering how to get your email pitches read by journalists? Use Scrivener to create and edit content. Tag documents for quick organization and search. Develop Email Templates. For Thunderbird users, here is how to use templates. Read the tip sheet today!

Software 120

Software Mobile Video Examples 120

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Campaign tracking: All URLs that will be shared have been tagged using Google’s URL builder tool , in order to monitor traffic and conversion sources. Understanding the role of PR. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

APRIL 17, 2018

He’s my guest on this edition of the Off Script Q&A series. . But for serious eCommerce businesses that require absolute uptime and data security, these open source platforms are a ticking time bomb – with huge price tags for remediating functional issues, to say nothing of the potential damage to brand value. Thanks, Matt!

Marketing 62

Marketing Technology Data System 62

Bad Pitch Blog

MARCH 14, 2006

But would you rather have the media or PR people take these folks to task? Here are 10 more reasons we will continue the Bad Pitch blog in earnest. In book publishing, edits are important – Gawker The Track Changes tool in Microsoft Word provides a painful example of why attachments suck. It’s why we want good and bad pitches.

Pitching 40

Pitching Blogging Journalism Media Relations 40

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Bad Pitch Blog

APRIL 26, 2006

This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. My name is NAME, I''m a shoe designer for BRAND and I own a boutique music / fashion marketing / pr firm here in Manhattan. NAME film | fashion | music pr - Is Rellatio hiring? Thanks to our friend for sending this along.

Pitching 40

Pitching Real Estate Fashion Film 40

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. To celebrate the launch of two innovative products Cision Social Edition and Cision PR Edition, we have scheduled a series of Q&As featuring some of the finest innovators in our field.

Data 120

Data Nonprofit Instagram Analytics 120

Sword and the Script

JUNE 11, 2016

So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing. Patrick Armitage isn’t bashing press releases in this article, though he does take a swipe a PR. Did you know?

Blogging 60

Blogging Marketing SEO Content Marketing 60

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition.

Software 102

Software Analysis Data Tools 102

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. It’s a work in progress.

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Publicity Ethics Data Community 164