ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . Self explanatory.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Make your business newsworthy. Permalink

Publicity 331

Publicity Television Local Pitching 331

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 15, 2017

.” Social media is becoming a dictating force in all aspects of marketing and PR. Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think? Does it evoke emotion that will lead people to comment, like or share?

Pitching 319

Pitching Television Media Social Media 319

Onclusive

AUGUST 10, 2021

Another effective strategy is localizing your content. For example, Onclusive’s customers Equinix and Norton Lifelock have both conducted global surveys and then broken the data down by region to make sure it’s relevant to each geography and market. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. So do this, download the blueprint. How is your business related to weather, topics, holidays in September. What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”. Timeliness.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 131

Case Study Study Brand Branding 131

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. And if you want a quick download to help you with it, go to www.3StepstoPRSuccess.com. So download that, figure out your back to school pitches, and I’ll see you in the media.

Pitching 130

Pitching Media Insurance Insurance 130

Stephen Waddington

JUNE 30, 2021

Currently there is a lot of white space for them to move into; the customer base is ready and waiting, but to tap into this new marketing channel, brands need to optimise, create and integrate their products and services with voice technology,” he said. Voice has high levels of awareness. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

Stephen Waddington

JUNE 13, 2019

You can download a copy of the report by following this link. The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement.

Twitter 105

Twitter Marketing Social Media Viral 105

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Frankly, over the last few years, we have noticed the bias/slant in reporting has increased and the quality of reporting has gone down as turnover in local outlets has increased.”. Those that agreed or strongly agreed wrote: “Depends on outlets.

Survey 145

Survey Media Report Journalism 145

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.? Source: Hubspot ).

Marketing 91

Marketing Small Business Interviews Internal 91

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. If you like this and you’d like to learn more, download your free blueprint at CaptivateandCash in.com/Blueprint. It’s back to school. The kids are wearing masks. I’ll give you an example. And I will see you in the media.

Pitching 130

Pitching System Google Local 130

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Please download our free blueprint at. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Download the event app if available and evaluate different sessions or speakers you want to see and register (if possible).

Conference 62

Conference Marketing Local Advertising 62

PRSay

OCTOBER 2, 2019

We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. GOAL: Extend the company’s brand value in markets around the world. . Download our complete webinar white paper today.

Local 80

Local Storytelling Infographics Resources 80

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development.

Communications 253

Communications Data Local Survey 253

PR in High Definition

JULY 31, 2020

Despite Mark Zuckerberg claiming that the advertising boycotts will “end soon enough,” data revealed that the movement has caused a 42% decrease in advertising spend, causing a huge blow to the Facebook ad market. The android app was downloaded nearly 18,000 times in the first week alone. The Telegraph has the full story.

Advertising 87

Advertising Advertising Policies YouTube 87

The Resolution Blog

SEPTEMBER 25, 2018

To mark this occasion, I thought I would review the best PR and marketing podcasts around. In its second series and generally hailing from northeast England, Stephen and Sarah take this podcast on tour with the events they attend and speak at, downloading the key issues. So you may have heard the news?—?we

Google 120

Google SEO Local Data 120

Cision

NOVEMBER 2, 2016

For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. You can read more about this analysis by downloading the free report Major League Insights into Baseball’s Social Media Fans.

Sports 120

Sports Social Media Analysis Journalism 120

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. No, seriously.

Advertising 133

Advertising Advertising Real Estate Travel 133

Prakkypedia

NOVEMBER 5, 2017

Download This Show. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Producer Olivia Rosenman is a regular on Download This Show. Mumbrella. It also has six print editions a year. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

PR for Anyone

SEPTEMBER 21, 2021

One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. If you saw a segment they did you liked or an article you read, mention that in your email. Show a journalist the love and that you are really paying attention to them.

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

There are specific steps marketers must take to achieve full customer engagement. Let customers know you’re “on the market” . Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student.

Consumer 168

Consumer Brand Branding How To 168

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. However, if you’re using Facebook Live as part of your marketing or PR tactics, there are a few things you should to do first. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Cision

JUNE 13, 2017

Pro tips for a distribution-ready blog release: Provide clear attribution : remember that readers will find your content on third-party websites, like Yahoo, Marketwatch, local news sites, etc. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. Sending a press release over the wire can accomplish just that.

Blogging 215

Blogging Company Engineering Airlines 215

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a marketer, you’re focused on making your product visible to those consumers. If the campaign is targeting specific local markets and they are not all secured for your SMT, strategic placements will guarantee airings in those markets.”.

Marketing 40

Marketing Media Radio Local 40

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday? Pop-Up Shops.

Small Business 40

Small Business Marketing Local Nonprofit 40

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. You’d be welcome to join us. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Download our free Path to PR Agency Leadership tip sheet. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 89

Agency Energy Crisis Management Industry 89