Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. If you like this and you’d like to learn more, download your free blueprint at CaptivateandCash in.com/Blueprint. It’s back to school. The kids are wearing masks. I’ll give you an example. And I will see you in the media.

Pitching 130

Pitching System Google Local 130

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. Please download our free blueprint at. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” Broadcast: Increased Collaboration Between Campus and Local Media. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. I know, I was surprised too.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. I know, I was surprised too.

Mobile 52

Mobile Media Newspapers Local 52

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row. I know, I was surprised too.

Mobile 40

Mobile Media Newspapers Local 40

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Have the local news anchor in my personal contacts? Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

Maxim Behar

JULY 5, 2023

Yes, but neither television, nor radio, for sure not newspapers, have given us readers, listeners, viewers, this opportunity to be able to express our opinion, to be able to express our dissatisfaction if we didn't like something, or our admiration if we liked something. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a marketer, you’re focused on making your product visible to those consumers. If the campaign is targeting specific local markets and they are not all secured for your SMT, strategic placements will guarantee airings in those markets.”.

Marketing 40

Marketing Media Radio Local 40

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. 8 I need to know what local dailies and other traditional print media outlets are saying about us. If you need local coverage, there are a number of small local news monitoring companies that might work. You’ll want a traditional clipping service.

Measurement 52

Measurement Communications Survey System 52