ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

APRIL 23, 2020

Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. Adapting This is an interesting area in which some organisations have shown strong leadership. Here the role of practitioners is supporting organisations entering new markets.

Government 132

Government Crisis Exercises Retail 132

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JULY 16, 2019

As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back. Lack of a commitment by senior leadership.”. “We’re The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. We’re in a very competitive market.”.

Publicity 91

Publicity Survey Local Writing 91

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

JANUARY 9, 2017

Kawasaki talks a lot about formatting and print issues with self-publishing, and Lulu has a lot of support documentation about how to prepare your document submission to avoid printing problems. Think Local. Don’t overlook local printing options when considering publishing long-form content.

Print 120

Print How To Local Customer Service 120

Sword and the Script

AUGUST 14, 2018

The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. You can also edit and delete a blog post relatively easily.

Survey 102

Survey Report Media B2B 102

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience.

Marketing 60

Marketing eBook Case Study Measurement 60

Mindful Marketing

JUNE 27, 2020

These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Also, solicit the aid of local government in tackling this societal issue. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 26, 2018

So why not take the extra time to document and really digest the subject matter as well? Look for thought leadership across your client and its competition. Monitor and read earned media placements, read leadership’s social updates, and track where those good reads are posted in the start of a media database. Read some more.

Industry 58

Industry Insurance Insurance Resources 58

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Karen Freberg

MAY 19, 2017

I went to local restaurants and toured the attractions. I tried out the local dishes and really explored foods I never had before. One of my favorite trips was to go to the Food and Wine show in Cape Town and try out some of the local cuisine for one of our clients at the show. All of it was such a remarkable education.

Local 40

Local Fashion Travel Transportation 40

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We’re pivoting clients to doing more social and thoughts leadership content. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

DECEMBER 11, 2020

We also have easy access to a shared server, Google drives and other document-sharing tools. . Even with local interviews, you had to allow time travel time – so interviewing always took chunks of time out of your day. Doing everything via zoom made it easier to manage schedules.

Interviews 185

Interviews Meeting Video Energy 185

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being.

Crisis 63

Crisis Crisis Management Leadership Training 63

MaccaPR

AUGUST 26, 2015

Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. just local media pitching, solely trade media, etc.). For the smallest amount—$5,000 a month or less—expect a narrow focus (i.e.

Radio 100

Radio Print Television Local 100

The Hoffman Agency

MARCH 11, 2020

At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. boba and fried chicken rounds in the Shanghai office; from restaurant hopping in the bustling Wangfujing area to mind-blowing feasts at Singapore’s local favorite hawker centers. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

AUGUST 18, 2011

I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. When I started using “organizational narrative” in my tweets, Eric asked me for some documentation about the concept.

Construction 40

Construction Internal International SEO 40

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” The idea of “ storytelling ” was even stranger.

Storytelling 131

Storytelling Communications Survey Case Study 131

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 I retained the two docs so I could see the “fat outline” structure in one document. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Oh and regular benchmark analysis of the numbers, to document a move to greater diversity.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. For me, as a local government employee, there are clear political boundaries. .” #4: Deirdre Breakenridge (New Jersey, US). New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. And, while I don’t claim to be BFFs with Heather, from afar, she seemed to handle both pretty darn well.

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Communication contractions and disengagement.

Employee 40

Employee Internal International Corporate 40

PR Conversations

DECEMBER 16, 2015

In many ways 2015 has been a year of diversity, something we at PR Conversations champion in our vision to reflect a wide variety of voices, shine a light on lesser-known people and new experiences, offer a platform for informed discussions and take a fresh approach to looking at public relations in a global-local context.

Groups 40

Groups Sports Study Examples 40

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Unfortunately the same isn’t true for local media. 11 Leadership becomes social. It’s become social and uses data. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164