Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

PRSay

JUNE 5, 2023

Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. It’s over 300 member stations with local accountability. The PBS board is heavily populated by local station managers. Experiment.

Storytelling 60

Storytelling Tourism Travel Local 60

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 I retained the two docs so I could see the “fat outline” structure in one document. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60