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The 22 Responsibilities of PR and What They Entail

Onclusive

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17).

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How to Self-Publish Your Content Cheap and Quick

Cision

Kawasaki talks a lot about formatting and print issues with self-publishing, and Lulu has a lot of support documentation about how to prepare your document submission to avoid printing problems. Think Local. Don’t overlook local printing options when considering publishing long-form content.

Print 120
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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

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Public relations in 2018

Stephen Waddington

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Unfortunately the same isn’t true for local media. 11 Leadership becomes social. It’s become social and uses data. 10 Communities as media.

Publicity 164