The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. The last two steps are about engagement and measurement.

Tools 100

Tools Strategy Content Marketing Measurement 100

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Solo PR Pro

OCTOBER 13, 2020

Who are the primary contacts for document approvals? Questions about measurement and success. How will success be measured for this program/project? Download the Solo PR Pro Client Intake Interview template for our full list of questions to ask during your kickoff interview ! Questions about strategy.

Media Training 74

Media Training Interviews Measurement Training 74

Onclusive

JANUARY 31, 2018

Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136

The Resolution Blog

MARCH 29, 2019

How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. I’m responsible for the measurement side of things. come to us for support.

Marketing 120

Marketing Measurement Data Tools 120

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder.

Communications 78

Communications Measurement Tools Enterprise 78

The Resolution Blog

FEBRUARY 25, 2019

I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure if web traffic to a particular landing page increased because of a video campaign. Those are your key messages.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Measuring Media Kit Success. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. There are some templates for an ROS that offer a good place to start.

Pitching 185

Pitching Survey Video Examples 185

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. Word document? This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. And without the compulsion to document it on social media or stop to check work email? Or, I photograph and video document and share it. Experiment. We need something to replace “bleisure!”

Storytelling 60

Storytelling Tourism Travel Local 60

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. You fill out the questionnaire and you submit documentation to validate your answers.

Ethics 71

Ethics Training Financial Survey 71

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! How do you measure success? Can a ‘no office required’ approach really work for a PR practice?

Education 120

Education Measurement B2B Meeting 120

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone.

Consumer 83

Consumer B2C Viral Fashion 83

Newsfile

OCTOBER 24, 2023

How to Avoid Non-Transparent or Misleading Communication Mistakes Create clear, accurate and forthright messaging Respond to a crisis in a timely and transparent manner, admit wrongdoings, communicate steps taken to correct problems and take further preventative measures Consistently communicate to all stakeholders Train company spokespeople and leaders (..)

Communications 52

Communications How To Corporate Training 52

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We provided a well-researched, well-documented, and well-written response that the reporter could very easily copy and paste into her story. What’s your best tip for measuring PR? This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Write Off Job Expenses. Did you know job search expenses are tax deductible?

Print 71

Print Resources Technology Interviews 71

Cision

DECEMBER 12, 2016

In this interview, Jamilah discusses the most gratifying moments of the communications field, how members of the media can shape important conversations, and strategies to approach breaking news in an honest and insightful manner. Our writers, content creators and thought leaders must have the ability to lead them to that place.

Social Media 120

Social Media Twitter Strategy Interviews 120

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 2: Document Your Content Marketing Strategy. Step 4: Measure Success. Rely on Good Data.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. You fill out the questionnaire and you submit documentation to validate your answers.

Ethics 52

Ethics Training Financial Survey 52

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. Now it’s AI at almost every interview. Listen to the full interview, with bonus content, here.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

PR 20/20

NOVEMBER 29, 2022

Management team interviews. There are technology solutions that offer robust reporting and visualizations, but for many businesses, a straightforward Excel document or Google Drive spreadsheet with charts is a solid start. Projects have tasks, hours (or a related measure of effort to complete), and goals. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Reputation Us

JANUARY 7, 2019

The challenge is to be measurably relevant. Measure the impact the credit union continually makes in its community with numbers that show substantiating impact (for example, the number of families supported via financial literacy efforts, money saved by members or the calculable impact the credit union had on a local nonprofit).

Reputation 60

Reputation Nonprofit Policies Financial 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing Internal International 40

Journalistics

DECEMBER 16, 2013

A lot of organizations have separate documented communication strategies for each communications discipline. Why are you documenting your communications strategy in the first place? Your objectives would detail the measurable results you would achieve across each tactic to achieve the goal. Measurement.

Strategy 52

Strategy Communications How To Measurement 52

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. Watch the full interview here. Maxim: Thank you!

Ethics 69

Ethics Social Media Travel Newspapers 69

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host a podcast or YouTube series featuring interviews with industry experts. With consistent growth, even small numbers can become substantial over time. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected.

Government 52

Government Measurement Crisis Radio 52

Solo PR Pro

JULY 11, 2017

Has newly implemented software led to significant, measurable improvements in your operation? To respect your client’s time, make yourself look professional and improve the efficiency of your probing efforts, make conversations, phone interviews or email exchanges revolve around a questionnaire document.

SEO 42

SEO How To Software Resources 42

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content. Google, Facebook and the BBC take the top three slots. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. As a result, I’m very transparent in my work. Every now and again, someone will ask me, “Aren’t you giving away your secret sauce?”. The answer is no.

Study 61

Study Survey B2B Advertising 61