NewsWhip

DECEMBER 21, 2022

Before we dive into the data, we have to recognize the Elon Musk in the room. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . Twitter dominated attention. Human interest drove public interest .

Brand 78

Brand Branding Policies Local 78

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Presspage

AUGUST 24, 2023

Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Communications Conversations

MAY 12, 2023

If you click on “searches” in your data, you’ll see the types of people searching for you. Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. The lesson here: Go topics/thought leadership for reach; go personal/local for depth.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. According to recent data, the number of mobile searches have increased and toppled desktop searches. Historical AdWords account performance. AMP Listing.

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Buzzstream

OCTOBER 17, 2018

Lesson 2: Appeal to the Masses By Including Regional Data. Regional data that is broken down by state or city is always a great way to help holiday campaigns succeed. Having regional data allows you to send pitches at a highly efficient rate. So, why did our campaigns perform better when they had some regional appeal to them?

Pitching 105

Pitching Viral Data Content Marketing 105

NewsWhip

FEBRUARY 7, 2020

As you might expect, the online attention it received has also exploded in that time, and we wanted to track engagement to coronavirus stories on a week to week basis using NewsWhip data. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Let’s start at the end of December last year.

Journalism 163

Journalism Viral Writing Report 163

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. The PESO Model and a Data-Driven Approach to Communications. Meet people where they are. She also believes that one of the best ways to reach rural Americans is in their community. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. The slightest hint of misconduct can lead to local and, in severe incidents, even national media exposure.

Communications 60

Communications Crisis Reputation Local 60

Shift Communications

DECEMBER 15, 2016

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. According to recent data, the number of mobile searches have increased and toppled desktop searches. Historical AdWords account performance. AMP Listing.

Google 64

Google Digital PR Mobile SEO 64

ReimaginePR

JUNE 18, 2015

If your organization doesn’t have the expertise, connections or money to drill down into the data, you’ll have to pool your resources with others. In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Get ‘happy times’ B-roll.

Airlines 120

Airlines Viral Government Local 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. These tools facilitate seamless collaboration, ensuring that everyone is on the same page.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Real-time versus longer term data | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. To make data actionable. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . What to watch for: Data mistakes. This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S.

Survey 98

Survey Data Comparison Analysis 98

NewsWhip

SEPTEMBER 17, 2019

We looked at the data to find out. Let’s look at the data. We’ve seen local stories go hyper-viral before, as the most shared story in Q1 was a warning about a suspected predator in an unspecified area in Texas. Who were the top publishers on Facebook in August 2019? What content drove the most engagement?

Viral 138

Viral Web Facebook Local 138

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. How about a gift guide with ideas for aging parents and grandparents? Once your holiday season is over it will be time to measure the success of your work.

Infographics 153

Infographics Travel Product Launch Video 153

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Researching and compiling data on the organisation’s specific crisis risks and past crises. Domino’s Viral Staff Video. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. Real-time data can be tremendously helpful in these situations. Use data for your planning. So it goes.

Brand 78

Brand Branding Groups Data 78

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. That’s where the data comes in.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. Mass communication aims to meet these needs. Radio has many more uses today.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

OCTOBER 30, 2020

So this data looks at articles written between May 1 and October 25 of this year. . We wanted to dig a little deeper into what kind of content was going viral about each candidate, and who was writing the most viral stories about them, so we categorized the top 1,000 stories since May for each. .

Viral 174

Viral Journalism Analysis Comparison 174