Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. Anyone who undertakes free online training on accessible face-to-face, telephone and online customer service will earn the right to display the symbol - demonstrating they have all their customers’ needs close at heart.

Guidelines 136

Guidelines Communications Tools Case Study 136

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Vertical videos. Live video. Transparency. LinkedIn images.

Social Media 156

Social Media Trends Media Instagram 156

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. But beware of getting too arcane. Make the pitch short and authoritative.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

MARCH 15, 2019

User-generated content such as videos posted to your company’s social media pages increase and maintain user activity on your page. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Encourage user-generated content. Until next time! Critical Mention. You can check out her profile on Twitter.

Mobile 109

Mobile Social Media Marketing Media 109

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. Seeing is believing. The threats of deepfakes are wide ranging. A government could be unsettled by a foreign player.

Media 74

Media Viral Video Newspapers 74

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Communications Conversations

FEBRUARY 6, 2019

3: We’re not even close to social video saturation. For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video. Prognosticators have been predicting the surge in video for years. However, only 1 in 4 said they published video weekly.

Report 76

Report Analysis Video Instagram 76

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Vertical videos. Live video. Transparency. LinkedIn images.

Social Media 61

Social Media Trends Media Instagram 61

Burrelles Fresh Ideas

FEBRUARY 13, 2024

The easy tap-to-buy action we use on social media might also become possible with other online services. Social commerce is poised to extend beyond social media and into various domains like streaming video platforms, gaming services, music, and podcast platforms, and potentially across the evolving digital landscape — the metaverse.

Social Media 87

Social Media Media Mobile SEO 87

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

5W PR

JANUARY 26, 2021

Content is more than photos or videos. In fact, one of the biggest reasons customers leave a brand is because of irrelevant content that doesn’t match the brand’s perceived style. This also means sharing with others like customer service and sales who interact with customers. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

5W PR

SEPTEMBER 25, 2020

Providing short videos that explain the product or infographics of how people can benefit from using a certain fintech solution is an easy way to both grab more attention with people as well as demonstrate how the product works to new users. Visual Marketing. Fintech PR Agency.

Marketing 68

Marketing Infographics Customer Service Financial 68

Shift Communications

MAY 25, 2017

Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. One cluster might be customer service issues. We post 415 million tweets, 80 million photos on Instagram, watch 3 billion videos on Facebook, swipe 1 billion times on Tinder – all in a single day.

Publicity 130

Publicity Instagram Customer Service Software 130

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. In a deeply tech-connected world, the noise comes in red dots, push notifications, video calls. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. You can even view video captured from TVEyes right in the report. Second, the platform is built on modern technology. So, how can it possibly compete?

Tools 161

Tools Media Software Analysis 161

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. As the world knows, UA hit turbulence with its disastrous handling of a passenger situation that was caught on video. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

APRIL 18, 2016

Embedded video (this also works for Facebook Live Video). In addition to images and video, Facebook just rolled out the option for you to embed comments from Facebook on a third-party page as well. 360-Degree Video Support. What could be more customer service-y than an unsolicited autoresponse? Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

JUNE 3, 2020

The company also combined that with traditional media monitoring: “TVEyes also tracked the term ‘Tom Brady’ in its Media Monitoring Service network of more than 2,200 stations worldwide for 48 hours after the event. On Sunday, ‘Tom Brady’ was mentioned 1,800 times and on Monday there were more than 5,600 mentions.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. We all remember BP. No one wants hear how hard something is—they want to see the end result.

Crisis 68

Crisis Customer Service Video Financial 68

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Communications Conversations

MAY 3, 2017

The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. And I’m personally very interested in the intersection between health and technology – I see lots of potential there. Surprisingly, live video seems to be an emerging trend in healthcare. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. This could be video. It costs next to nothing, about the same as sending out text over the wire, which just twenty years ago, was the pinnacle of technology. What’s next?

Blogging 0

Blogging How To Video Course 0

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 90

Data Enterprise Survey Instagram 90

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. Edelboim has over 15 years of experience at the intersection of media and technology.

Data 70

Data Retail How To Sports 70

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

FEBRUARY 12, 2019

Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79