Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?

Strategy 418

Strategy Survey Automotive Data 418

The Proactive Report

OCTOBER 30, 2023

The current economic climate is still in flux and the possibility of a recession remains a possibility. What are people saying about your brand when discussing CRM systems on social media? Discover your current Brand Visibility Score. Where are they on social? What podcasts are they listening to?

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

Onclusive

NOVEMBER 8, 2023

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

DECEMBER 22, 2023

Often, communication professionals think first about the message as it would play out in the press, on social media or in a soundbite, but a sometimes-forgotten audience is the employees, staffers and frontline workers who also have to work within an organization facing a crisis. Engage in active listening. Read non-verbal cues.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

AUGUST 9, 2021

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 59

Radio Pinterest Television Government 59

Deirdre Breakenridge

NOVEMBER 11, 2019

Research shows that there are more than 750 million podcasts and that 22% of Americans over age 12 have listened to a podcast in the past week. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts.

Community 206

Community Nonprofit Conference Social Media 206

Buchanan PR

FEBRUARY 14, 2024

Currently dealing with a reputational issue? It may also help to identify possible scenarios, such as a media ambush , and how they may be addressed. In fact, as soon as rumblings of a potential crisis begin, preliminary messaging should be drafted, including a media holding statement to have ready in case the situation hits the news.

Healthcare 64

Healthcare Crisis Communications Crisis Communications 64

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Listen to Increase Customer Spend. How to do that?

How To 149

How To Social Media B2C Television 149

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Identify who is responsible for listening, and when. Are you covered on weekends and off hours? This is the scary part.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PR for Anyone

MARCH 6, 2024

She’s currently at her home base in Southern California, nestled in her mother’s backyard, but Patti’s wanderlust spirit remains strong as she plans to hit the road again soon. This is a calling for listeners of all ages—seize the present moment and embrace the journey of creating a meaningful and fulfilling life.

Travel 130

Travel Groups Technology Creativity 130

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. Everyone already thinks their phones are listening to them, and now they actually will be doing just that.

Advertising 62

Advertising Advertising Print YouTube 62

Burrelles Fresh Ideas

OCTOBER 24, 2023

You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it. Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. The key lies in spurring customer engagement whenever, wherever and however possible.

Strategy 96

Strategy Ethics Social Media Data 96

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. AI is currently challenging this. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130

Brand Branding Ethics Engineering 130

Newsfile

DECEMBER 13, 2023

Draft an agenda for [company website address’s] annual shareholder meeting to reflect the current issues, strategic priorities, and operational focus of [company website address]. Identify current market trends for strategic IR planning in the [industry description] industry.

Financial 105

Financial Crisis Management Training Analysis 105

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

PR for Anyone

DECEMBER 13, 2023

She shares heartening messages from younger listeners inspired by older women’s stories, who find courage to take risks and realize that failures are stepping stones to growth and learning. Christina and Melissa encourage listeners to new things and embrace the learning journey that comes with it. Careers are another evolution.

Groups 130

Groups Consumer Exercises Fashion 130

Wadds Inc.

MARCH 19, 2024

Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening. Their book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Melissa Agnes

JUNE 10, 2014

To give you a sample, here’s a glimpse of Melissa’s elite list of upcoming guests: Listen to the latest episodes of The Crisis Intelligence Podcast. Listen to this episode now. In this episode, Melissa and Isaac discuss the ICRC’s experience with social media for crisis communications, lessons they’ve learned along the way and more.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

The Proactive Report

JUNE 18, 2021

They’ve browsed online, looked at product reviews, been to your website and read comments from your current customers. One method is to monitor and listen to online conversations relevant to your brand. There is a difference between monitoring conversations and listening to those conversations. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm. Social listening.

Trends 106

Trends Social Media YouTube Storytelling 106

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? If you are not aware of it before, allow us to explain; what you need is social listening software to track and monitor your brand’s activity.

Brand 62

Brand Branding Social Media Reddit 62

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Onclusive

AUGUST 22, 2017

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating your or a report’s job description. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Melissa Agnes

OCTOBER 24, 2014

As usual, here are some worthwhile reads (and a listen!) Must attend: The Law Enforcement Social Media Online Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational!

Crisis 218

Crisis Crisis Communications Conference Government 218

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 189

Communications Journalism Advertising Advertising 189

5W PR

MARCH 9, 2020

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description. It covers the business of public relations, social media, and marketing, while talking about what’s to come. On the Media.

Publicity 103

Publicity Interviews Analysis Industry 103

PRSay

JANUARY 6, 2021

James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Listen, listen and listen some more.

Communications 198

Communications Viral Fashion Public Affairs 198

Deirdre Breakenridge

JUNE 25, 2019

How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach. ” The answer to the question, from Ken and our community members, varied.

Social Media 184

Social Media Media Leadership Community 184