ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. Read the fine print. Themes, angles, and beats.

Media 136

Media Mobile Telecommunications Pitching 136

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. A City of Burned Bridges.

Reputation 250

Reputation Print Customer Service Creativity 250

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”.

Employee 150

Employee Print Writing Survey 150

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

AUGUST 1, 2023

Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago.

Software 123

Software Pitching Ethics Privacy 123

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

NOVEMBER 11, 2021

Press releases are released to the media to be made public. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours. You can, of course, write and issue a business press release yourself.

Advertising 104

Advertising Advertising Writing Product Launch 104

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. It’s nice that you got an award recently, but do the readers of ABC Publication really care? If the journalist doesn’t think so, you won’t get past him into print (or digital).

Pitching 120

Pitching Customer Service Print Writing 120

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. To get there, though, you need to tell your brand story in a creative way. You interviewed people for a reason.

Video 40

Video Writing Marketing Case Study 40

Sword and the Script

NOVEMBER 26, 2019

But it’s also new and creative thinking in a time when the same old tactics are less and less effective. At the time of this writing, there are no reviews of Cision Impact on the review site G2. A good print ad in the analog world could drive coverage too. 5) Cision Impact pricing and customers.

Publicity 90

Publicity Media Advertising Advertising 90

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? This is essentially a page on your website with everything related to your public relations activities. What Goes on an Online Newsroom?

Print 120

Print Pitching System Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

JULY 14, 2019

It’s a critical part of the creative process. As I write this I can hear his exasperation at my lack of English language education. Editing and sub-editing have been a casualty of the shift from print to online. There are publications that hold up high standards. Finally it simplifies the structure of your writing.

Construction 83

Construction Policies Print Software 83

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon.

Survey 120

Survey Print Creativity Energy 120

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. Their publics responded in kind. It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. The public mostly ignored the story. It didn’t affect the public any.

Employee 120

Employee Print Customer Service Local 120

Doctor Spin

JANUARY 5, 2021

Well, I do run a public relations blog after all. Not all of these quotes are strictly about public relations. Publicity is absolutely critical. Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan.

Print 52

Print Writing Creativity Ethics 52

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. When she’s not writing you can find her at music festivals, hiking or snowboarding. Selling PR’s value. Influencer marketing. Your time is now!

Technology 73

Technology Print YouTube Financial 73

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. What is the takeaway?” I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Two data points from the past week should concern you if you work in marketing, media or public relations. Newspaper brands continue to suffer as readers shift from print to digital. Sarah Hall has rebranded as Sarah Waddington. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. The fourth book, Celebrating BAME Talent is published today in digital and print formats. Public relations has traditionally been lousy at proving its value. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With public platforms, succeeding in a pay-to-play world mostly means advance planning.

Advertising 52

Advertising Advertising Ethics Conference 52

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

SEPTEMBER 18, 2017

Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Maxim Behar

JANUARY 3, 2021

Tell us more about “The Global PR Revolution”, a book ranked recently among Top 10 of The Best PR Books of All Time by BookAuthority just couple of months after the publication. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Mark My Words

OCTOBER 2, 2020

I decided to hold open public auditions for the part. At the appointed hour, under the watchful eyes of assorted TV crews and print-media camera-folk, the A-list oddities congregated at the Mermaid (against a backdrop of Treasure Island posters for full brand-awareness brownie points). We’re desperate to find Captain Flint!

Print 78

Print Course Fashion Storytelling 78