Prohibition

SEPTEMBER 8, 2023

The key to maximising influencer marketing performance lies in monitoring and measurement. And as marketing budgets get tighter with the current recession, the need to accurately measure ROI gets greater. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast.

Marketing 62

Marketing B2C Advertising Advertising 62

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. Resilience will also become a performance indicator.

Tourism 118

Tourism Fashion Travel Retail 118

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Get an early client check-in.

Retail 136

Retail Creativity Leadership Agency 136

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

JULY 26, 2022

While the fundamentals like media relations, measurement and crisis management have new approaches in digital times, the demand for compelling digital-first campaigns is on a significant rise. Regarding the globalization of operations and businesses, we are seeing a lot of crossover of best practices that appeal to universal audiences.

Local 133

Local Crisis Management Internal International 133

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Clients want blended, agile, creative solutions to their challenges. We are working on a couple of projects in the retail space and having some great conversations.

Agency 161

Agency Meeting Crisis Energy 161

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Be Creative. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Contently - Strategy

JULY 28, 2021

The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence. Malissa MacKenzie, director of creative services at CarMax. Which brings us to CarMax.

SEO 119

SEO Automotive YouTube Video 119

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

APRIL 25, 2016

Ideally for eCommerce and retailers with high web traffic and large inventory). Precision – aligning your targeting and creative. People – measure based upon people rather than cookies. The precision recommendation has everything to do with creative.

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. How do you measure that success? That work then gives us a framework to think creatively about how to communicate with the customer. What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JANUARY 6, 2016

Retail ones might more or less follow a similar format ( Think: visual ), but the others are as unique as snowflakes. You may not be in retail, but that doesn’t mean you can’t sell. They can be measured. Images: jenny downing , Dru Bloomfield , Horia Varlan , Jason Howie ( Creative Commons ). They’re versatile.

Retail 120

Retail Customer Service Software Mobile 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Zappos, an online shoe and clothing retailer, is famous for its customer service. With consistent growth, even small numbers can become substantial over time. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Media Relations 98

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. So what metrics did you and Medela use to measure The Moms’ Room campaign success? That consumer electronics retailer is not a brand associated with healthcare.

Agency 54

Agency Healthcare Interviews Insurance 54

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. I think it is evolving in ways that need to be measured and have metrics that we are not used to. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. While I don’t think it’s a great photo (cats don’t listen to art direction), the pet food retailer was able to turn an innocuous social media post into a powerful customer engagement tool. The Bottom Line.

Strategy 48

Strategy Brand Branding Retail 48

Waxing UnLyrical

OCTOBER 10, 2016

I work on all things creative and put my passion for words to the test every day. It’s one thing to make people listen, but measuring it is key. I am obsessed with anything Shonali creates regarding Social PR and measurement – she is indeed the guru and also makes it all easy to understand. Thank you. Who inspires you?

Measurement 40

Measurement Energy Retail Creativity 40

Communications Conversations

JUNE 30, 2016

They’re a huge site for retailers. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. Let’s address there one by one in the order above: 1: Get serious–and creative–about visual content creation.

Pinterest 97

Pinterest Social Media Tools Media 97

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. fashion retail. fashion retail. fashion retail. Image: Eva Rinaldi ( Creative Commons ). percent (60 times Facebook’s engagement rate of.07 07 percent). Louis Vuitton. fashion luxury. 12.1M (19).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Communications Conversations

DECEMBER 15, 2016

There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. It requires a high level of discretion and creative thinking to realize the value of social media over the risk in a highly regulated environment. . I like this a lot. Keep digging. Keep going.

Social Media 60

Social Media Data Measurement Analytics 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JUNE 5, 2018

Tools like Ubersuggest make it easy to see exactly which terms are driving in traffic while measuring important factors like competition and cost per click (CPC). This problem is worsened by the fact that most marketers are in the dark when it comes to measuring the effectiveness of their influencer marketing campaigns.

Media 40

Media Employee Pitching Data 40

Prohibition

NOVEMBER 6, 2021

For example, if you are a shoe retailer, you could use Facebook ads for special promotions. Buzz will be generated by a creative, organic campaign on its own. Analyse your data, and measure your results. What Can Be Used to Measure Social PPC? On LinkedIn, Twitter.

Social Media 62

Social Media Media Advertising Advertising 62

Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Especially an online retailer. link] Im not for censorship or limiting creativity, but I think that such changes will fit with the Etsy brand and most of their customers. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. He is also understood to be the world's first book retailer whose business model was to sell books to the public. The next early major player in the early history of the printing press was William Caxton.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

MAY 7, 2020

What metrics do they use to measure those goals? Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. How you measure it is a bit trickier. What are the goals of my internal stakeholders? Use that information to frame your approach to ROI.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145