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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 118
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What is SXSW and How to Prepare Your Brand to Attend

5W PR

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

Brand 78
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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64
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PR expert Maxim Behar debuted on the music scene with the song "PR We Are"

Maxim Behar

You know this year I published two books; I was involved in a British film production. I got a call late at night from the casting director, the film is called Very Close. These are creative projects that are super interesting. And my business is very creative. You can see the whole interview here.

Radio 59
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Maxim Behar Commented on the Successes of our Compatriots Abroad in the "Focus Day" Program of Radio Focus

Maxim Behar

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. But true creativity doesn't harbor as much controversy in its wake.

Radio 52
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Building A Wildly Successful PR Agency: The Doug Spong Interview

MaccaPR

We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals. In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. and surprised when the client says that the campaign is off target.”.

Agency 97