The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. We switched our creative PR efforts for educational activities.

Tools 112

Tools Education Film Local 112

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It takes rationality but little creativity to design an argument using conventional rhetoric.”. It was part of a series of short Hollywood-style films.

Storytelling 120

Storytelling Examples B2B Chemicals 120

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film? Are there areas media cannot film? cta] The post How to Break through the Broadcast Static appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To 60

How To Film Pitching Guidelines 60

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. This channel is great for fun, upbeat and visually engaging video footage.

Video 149

Video Social Media Instagram Facebook 149

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat. Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters ).

Report 135

Report Mobile Pinterest Conference 135

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!),

Sports 113

Sports Travel Television Agency 113

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. Does your PR agency make your job easier or harder?

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But when the agency showed the same TV spot to black women, they felt the kids’ behavior in the spot was rude and obnoxious.

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

OCTOBER 15, 2023

Then a guy from America came to interview me. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. Maxim: I have one such case years ago I went in to get something and I saw a girl standing for an interview.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Branding 48

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? She’s the owner/director of Strata Communications , which is a collaborative agency working with other similarly minded practitioners in PR and allied fields. No, not really.

Real Estate 71

Real Estate Local Government Internal 71

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Critical Mention

FEBRUARY 12, 2019

When they started filming, I thought to myself, “Am I really on this show? I booked that with my assistant and not a booking agency. I also filmed three music videos by the end of this year which is very exciting. The post Interview with Davis Mallory appeared first on Critical Mention - Media Monitoring.

Interviews 91

Interviews Film Instagram Writing 91

Waxing UnLyrical

JANUARY 11, 2012

Now, following the first tweetathon, I started getting a lot of pitches from PR agencies and organizations to participate in similar events. As a result, some terrifically creative and, at times, hilarious, things happened. KiKi L’Italien spontaneously promised to film a video while she sang “Private Dancer.”

Twitter 107

Twitter Analytics Community Facebook 107

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. When done right, they can be creative and compelling. These tours aren’t just efficient, though.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. How do I get a job at a PR Agency? How to Get Ahead as a PR Account Executive.

How To 116

How To Film Agency Corporate 116

Communications Conversations

NOVEMBER 20, 2017

I film and edit the footage, distribute through applicable channels and to relevant targets. This group is composed of employees from each department which ensures a consistent brand image across all external facing channels, and has sparked many creative ideas over the years! Video is another aspect of my job. Why or why not?

Meeting 0

Meeting Social Media Employee Pinterest 0

Waxing UnLyrical

NOVEMBER 29, 2010

If you’ve seen Some Kind of Monster , Metallica may not be the first band you think of when you consider “equality,&# especially since the film depicts the group in the midst of a huge crisis. I’ve see it happen at various agencies (large and small) way more often than you may think.

Film 70

Film Measurement Leadership Twitter 70

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48