Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Konnect Agency

MARCH 7, 2022

With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

With your press release in hand, a PR agency can create an embargoed pitch that is shared with select Tier A media outlets offering an exclusive interview pertaining to the product launch. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product.

Product Launch 52

Product Launch Agency Consumer Film 52

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. That was the outcome good media relations pitching earned.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. I’m a big film buff; and talk about a good storyteller. And they told a good story. Rapid Fire Round. Not clients.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. A deal was inked wherein Hershey Foods agreed to promote E.T.

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

JANUARY 11, 2012

Now, following the first tweetathon, I started getting a lot of pitches from PR agencies and organizations to participate in similar events. If you have the resource to blast-pitch people, you can try that (though it’s not an approach I advise at the best of times ). ” Her challenge took off, and was met.

Twitter 107

Twitter Analytics Community Facebook 107

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. When done right, they can be creative and compelling. Your Pitch Team. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. She manages a staff of 13 individuals and provides the final approval for all creative content. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

APRIL 5, 2017

As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. The shop lead, dressed in all black, and with his feet up on his desk, concluded an interview by saying, “I don’t have a job for you, I just wanted to talk to you and give you some advice.”

How To 116

How To Film Agency Corporate 116

Communications Conversations

NOVEMBER 20, 2017

This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. I film and edit the footage, distribute through applicable channels and to relevant targets. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. He told me of the time he went to pitch for a major lawnmower account. It’s a bit like the film the ‘Matrix’.

Film 40

Film Creativity Newspapers Internal 40

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48