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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 129
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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65
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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt. I even asked a creative I admire to partner with me. How have you tackled new creative projects?

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Creating a space for young people to share their stories can inspire them to connect with their own community and be part of the change. These stories encourage understanding and empathy toward other perspectives.

Nonprofit 240
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Booking a PR tool to ride

Stephen Waddington

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We switched our creative PR efforts for educational activities. It’s how Prowly Magazine was born - our educational community.

Tools 112
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The Quick and Easy Guide to Shooting High-Quality Video on Mobile Devices

Beyond PR

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Set the Stage for Interviews. Orient Yourself.

Mobile 73
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Behind the Headlines With Adriana Stan

Cision

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120