Remove Creativity Remove Film Remove Interviews Remove Local
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 129
article thumbnail

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65
article thumbnail

Booking a PR tool to ride

Stephen Waddington

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112
article thumbnail

How to Break through the Broadcast Static

Shift Communications

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film? Are there areas media cannot film? Persistent Pitching : Follow up and make calls to all major and local stations. so media have a seamless experience once on-site.

How To 60
article thumbnail

Behind the Headlines With Imelda Suriato

Cision

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120
article thumbnail

Behind the Headlines With Neil McAllister

Cision

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on. Not clients.

article thumbnail

The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

Marie Claire Creative Director & Project Runway Judge. & Groundlings grad,#HartofDixie #ShakeItUp Curvy Film Critic. Celebrity Interviewer, Style Expert, TV Host/Producer. Chicago Tribune film critic. Blush tones, faux bobs and soft metallics – close up on the beauty from the #GoldenGlobes https://t.co/NB8EolZbyL

Twitter 120