Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars.

Journalism 116

Journalism Automotive Interviews Writing 116

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Tips for structuring a creative PR programme. Constant review of external inputs.

Creativity 41

Creativity Energy Ethics Course 41

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? ” For most of my early life I was terrified of public speaking. National Public Radio Is pay-day lending moral?

Ethics 96

Ethics Privacy Radio Sports 96

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

Flack's Revenge

NOVEMBER 8, 2017

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. He has a technique of having just enough wrongness to grab your energy and put it where he wants it.”. It’s the “linguistic kill shot.” ” Trump has perfected the art of name calling.

Energy 136

Energy Interviews YouTube Training 136

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Or a connector of people and ideas?

Strategy 86

Strategy Brand Branding Leadership 86

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment.

Publicity 60

Publicity Healthcare Case Study B2B 60

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. But not every moment is that moment.

Reputation 250

Reputation Print Customer Service Creativity 250

Konnect Agency

APRIL 16, 2020

Does this present a unique time to develop creative services & solutions , or spend more time with those you love IRL or virtually? How is your energy level? Pick up the phone, write an email, send a text–tell them! How might you be able to be create and innovate during this time? How are you feeling? – Beth M.

Energy 93

Energy Agency Creativity Course 93

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. We will drop opportunities to be featured in top-tier publications daily!

Publicity 52

Publicity Video Pitching Google 52

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. You must always focus on finding a creative news angle. Otherwise, what the heck are you writing about? Be creative.

Writing 118

Writing Newspapers Report Data 118

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. Clients want blended, agile, creative solutions to their challenges.

Agency 161

Agency Meeting Crisis Energy 161

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR in High Definition

MARCH 12, 2019

From the team at NGINX , creating web server software because demand for the web was so high, to the Internet Society , which offers advice, guidance and support to the public, bodies and policymakers on issues relating to the web and wider internet itself.

Web 54

Web Energy Software Instagram 54

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Make your space comfortable but productive – maybe feng shui to welcome in good energy for a great work day! It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. Have you been addicted to HGTV during lockdown and want to make your space more visually appealing?

Wireless 207

Wireless Product Launch Energy Meeting 207

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years. Why do you enjoy teaching?

Education 107

Education Course Nonprofit Resources 107

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Conversations

MAY 9, 2017

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media.

Energy 53

Energy Measurement Internal International 53

Solo PR Pro

SEPTEMBER 28, 2021

And I think one of the exciting things about working with other people is that energy burst you get from the collaboration, and that you learn from each other along the way, which is another great way to expand your experience.” You may be very good at writing social media copy , but you also may absolutely hate it.

Writing 72

Writing Energy Social Media Examples 72

Solo PR Pro

MAY 27, 2022

Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. And to do that, you need to have enough energy and mind space to be creative. These two exercises will help you get started. This could be, for example, paying the bills.

How To 68

How To Meeting Exercises Energy 68

Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. It was creative. Creativity and originality were among the first things to slip. We can get creative. My job never got old. I liked PR because it was not a mindless machine.

Survey 120

Survey Print Creativity Energy 120

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Maxim Behar

MAY 28, 2023

I start new businesses, I check how they impact my main one - public relations, I skydive, take singing lessons, a couple of months ago I walked the historic Camino de Santiago. Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? it's completely different.

Education 52

Education Meeting Course Creativity 52

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So that was my first touch with public relations. You would ask: Why revolution?

B2B 52

B2B Communications Media Newspapers 52

PR Job Coach

AUGUST 1, 2010

Words like enthusiasm, energy, engagement, excitement, eagerness, elation, exhilaration, esprit, and élan are apt terms to describe the characteristics hiring managers are likely to look for when narrowing down the list of best candidates. . It is a requirement when you are writing your resume, cover letters and thank you notes.

Energy 139

Energy Interviews Mobile Creativity 139

Cision

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. Journalists care about them, the general public cares about them, and in order to ensure eyes on your content, multimedia for your press releases is no longer a “nice-to-have”. It makes good sense.

Infographics 70

Infographics Comparison Energy Video 70

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. I wouldn’t be writing any Netflix obituaries anytime soon.”.

Film 60

Film Advertising Advertising Consumer 60

Cision

AUGUST 3, 2016

Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet. Having a messaging framework and a systemic approach to visual expression will enable you to mount creative campaigns with the assurance you’re also reinforcing your brand. Digital has transformed the way we communicate. Is there a downside?

System 120

System Newspapers Technology Brand 120