Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 96

Technology Ethics Tools Creativity 96

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Except, then, we called it “internships and jobs.”)

Education 122

Education Technology Policies Leadership 122

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort.

Marketing 104

Marketing Comparison Enterprise Technology 104

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

wiredPRworks

FEBRUARY 15, 2021

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Based in Charlotte, NC, Barbara is an international speaker, consultant, author, and trainer who crafts creative presentations designed to engage attention, inspire creativity, and nurture growth.

Meeting 52

Meeting Creativity Internal International 52

The Hoffman Agency

MARCH 23, 2021

Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. As an intern at Hoffman, my storytelling skills are coming in handy. It takes a team of dedicated communicators to create strategic plans, craft creative messages, set goals and objectives, and execute ideas.

Storytelling 69

Storytelling Crisis Management Internal International 69

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. Ultimately, it will help people be more informed and educated. Maxim: Yes and no.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Featured Image: Photo by Arthur Poulin on Unsplash.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy. They develop creative assets for us.

Wireless 78

Wireless Consumer Creativity Marketing 78

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Improve internal communications. Produce and publish informational and educational content. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Konnect Agency

MARCH 1, 2021

Just in time for International Women’s Day, INTIMINA is launching their first-ever book called, The Wonder Girls Guide Book – a collection of short stories on period experiences, puberty, and friendship of five young heroines! Written by INTIMINA’s creative director Ana Ivuši?, Now available on INTIMINA.com. NYSE: SBG.U).

Fashion 52

Fashion Retail Education Creativity 52

The Hoffman Agency

MARCH 18, 2022

By Lisa Bonatz, Intern. At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. When I heard The Hoffman Agency present on leveraging storytelling to elevate technology clients, I felt that I had finally had my direction.

Storytelling 36

Storytelling Creativity Study Internal 36

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65

ImPRessions - Crenshaw Communications

MAY 3, 2017

Stay educated. Continuing education in PR can provide a keen edge and there are many options from podcast to online and offline classes. And do some educating. And exposure to eager PR students helps fill the new hire or intern pipeline. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

PR 20/20

SEPTEMBER 17, 2019

It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. This is a good fit if you’re looking to master content technology and strategy in 2020. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

FEBRUARY 23, 2018

NEXT '18 is the can’t-miss one-day educational conference bringing together over 300 meeting planners, event producers, and design and experience gurus, to learn from the leading authorities in areas from planning techniques and strategies, to the latest in cutting-edge tech trends. Inviting YOU to Join Me at #meetNEXT on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. Communication teams must straddle all worlds.”.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. International Conference on Communications Management and Public Relations. Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. A3: Education is important. We share as a way to educate the entire industry, including you! So now you get not one, not two, but THREE chat recaps below.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

wiredPRworks

JUNE 10, 2020

Contrary to common misconception, they’re also generally healthy, civically engaged, college-educated, and socially active. Thanks so much to Kristin Loretta of Kristin Joy Public Relations for providing the following creative content and inside scoop on the Yappa story. Disclosure: My two boys are skateboarders. We LOVE Tony Hawk.].

Video 52

Video Local Tools Conference 52

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

wiredPRworks

MAY 18, 2022

He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. About Barbara Rozgonyi.

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Consider technology tools.

Internal 147

Internal International Employee Mobile 147

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. Why or why not?

Sports 113

Sports Travel Television Agency 113