ImPRessions - Crenshaw Communications

MAY 3, 2016

Tap into local pride. It’s easy to focus on big top-tier media with national reach, but it’s important to remember the power of the hyperlocal movement and local media, especially for consumer facing brands. Consider any and all local angels that could play to these types of opportunities. Find the niches.

Local 120

Local Viral Survey Consumer 120

PR Fuel

OCTOBER 8, 2022

Press releases are, of course, the perfect way to inform the public. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like. It could also result in local businesses getting in touch with your business. Perhaps you’re hosting a party for St. Real Estate.

Industry 105

Industry Company Real Estate Tourism 105

PRSay

APRIL 4, 2019

Prior to submitting my application, I attended an APR Boot Camp at a local university. Plan to meet with your local Chapter’s APR Chair for helpful planning guidance, especially in the beginning of the process. She and I had regular check-ins, where she would ask me how the task of writing my questionnaire was going.

Case Study 128

Case Study Ethics Study Course 128

Beyond PR

MAY 10, 2016

From “What am I writing about again?” there are several questions that can go through the head of a PR or marketing pro tasked with writing and editing press releases. Each brand has multiple external audiences—such as investors, news media, influencers, customers and prospects—to consider when writing a press release.

Writing 40

Writing Local Exercises Internal 40

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

DECEMBER 21, 2022

Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . The first was about a driver that saved a dog from a backyard pool, which was covered to huge adulation by local site KSLA. Human interest drove public interest . And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Look at your local Chambers of Commerce. That is the beauty of being a Solo, you can chart your own course wherever it takes you.

Conference 80

Conference Reddit Local Course 80

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John Turiano.

Agency 120

Agency Real Estate Pitching Local 120

Maxim Behar

SEPTEMBER 27, 2023

Of course, in the evening when we got back to the stratospheres, we were tired, however, we rested for half an hour. Somewhere on the penultimate or last day while we were walking through a eucalyptus forest, I suggested to Veneta that we write a book about what we had gone through. She is not actively involved in writing.

Radio 59

Radio Travel Local Film 59

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

PR Fuel

DECEMBER 6, 2020

Most event planners are terrified of writing a press release. Keep in mind two considerations when writing a release: it should include all relevant particulars (date, time, website links, etc.), Now, let’s take a look at ten helpful tips for how to write a press release for an event. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company!

Product Launch 105

Product Launch Travel Interviews Writing 105

Maxim Behar

JUNE 21, 2023

Host: You are the Honorary Consul General of the Republic of Seychelles, an honorary citizen of Shumen and a leading PR expert not only in Bulgaria, how do you combine these different roles and find time to write books? There are many pictures of mine of course, I have taken many as I have been working for Seychelles for 20 years now.

Radio 52

Radio Course Government Tourism 52

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Engagements. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020. New York Times. Origins of coronavirus.

Journalism 163

Journalism Viral Writing Report 163

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Courses are available both online and on campuses throughout the U.S. Courses are available both online and on campuses throughout the U.S. and abroad. and abroad.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. 2: Research industry publications–look for who’s quoted or writing bylines. But, it’s usually effective, too. Think about it.

Tools 111

Tools Twitter Local Pitching 111

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. More tips and tricks for writing great award submissions.

How To 52

How To Groups Writing Local 52

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. It ran over the course of several days, just me and a drive partner, so it really let me showcase how that car worked for us in real life. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. Ricky Gervais’ second series of After Life, Ozark and of course Tiger King are all recommendations. I’m writing on my blog more than ever.

Transportation 84

Transportation Government Community Facebook 84

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. What’s the secret? Do your Homework.

How To 100

How To Media Case Study Resources 100

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Bianchi Biz Blog

JANUARY 10, 2022

Of course, COVID-19 is still a primary concern for business and society. I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. A lot of the trouble has to do with a labor shortage, which I also find to be fascinating.

Meeting 74

Meeting Report Automotive Media 74

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

NOVEMBER 22, 2019

While you can influence others to write something good about your brand, they still have to make the final decision on whether or not they’re going to share their experience with your brand or mention it in a news story. The expansion of different media types opens the door for more people to write about your brand. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Barokas

NOVEMBER 1, 2017

Until I took my first college course on it, I didn’t even know what PR was. As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Always create press releases in the form of an authentic news story rather than writing it like an ad. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. Does that mean I never have moments of panic?

Local 120

Local Newspapers Retail Sports 120

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 105

Communications Community Crisis Film 105

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. I like all kinds of music from classic rock to country, pop and of course Latin music. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Maybe it’s time for a crash course in accounting.

Writing 149

Writing Education Pinterest Creativity 149

PR Insiders

MAY 5, 2021

I’ve always said that in a sense we serve two sets of clients: those who hire us to promote them, of course, but also the media themselves. As much as possible we want to filter out those less likely to write about the client’s topic. You, on the other hand, may just be trying to get into your local newspaper or a trade publication.

Pitching 78

Pitching Government Financial Survey 78

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149